Trbo

trbo is a leading technology provider for dynamic on-site personalization, optimization and testing. With trbo's AI-based platform, website content and offers can be individually and inspirational — tailored in real time to the needs of customers in their customer journey. For this purpose, a self-learning algorithm analyses user behavior based on over 50 visitor characteristics. This data then allows a targeted delivery of various content in the design of the online presence, which demonstrably optimizes the shopping experience of website visitors. Well-known retailers and manufacturers such as Ströer, Telefónica, mydays, Triumph, Vertbaudet and XXXLutz rely on trbo's SaaS solution. trbo & Anybill in combination provide personalized experiences on the digital receipt. Shopping is linked online and offline, offline purchases are used to optimize the online experience and thus provide a 360 degree view of the customer. Technical integration is easy. Based on AI, the best-next offers are calculated and determined individually for each user.