Every project becomes a customer relationship
Home improvement, DIY, and furniture purchases are rarely spontaneous: planned, advice-intensive, and often part of a larger project. anybill turns these purchases into known customers and the foundation for relevant interactions across the entire project.
In use at leading retail companies
01 · Customer identification
Anonymous purchases become known customers
Whether furnishing a room or buying tools: most purchases happen anonymously. Through the digital receipt, one-time buyers become known customers whose needs you can support across each project phase.
First-party data at the POS
Identify known and unknown customers
Connect digital and brick-and-mortar touchpoints
02 · Loyalty & personalization
Stay with the project beyond the first purchase
A project rarely ends with one purchase. Flooring is followed by skirting boards, a kitchen by the matching appliances. Use real purchase data to offer relevant products, accessories, and services along the project and build long-term loyalty.
Personalized content
Loyalty based on real purchase data
Increase repurchase rates and CLV
03 · Purchase Intelligence
Activate every customer individually
Every purchase tells a story. Purchase Intelligence reads basket and purchase history to see which phase a customer is in, and derives the right next action — from a single renovation to a complete interior.
Normalize and enrich data
Personalized actions
Steer flexibly from idea to delivery
04 · Retail Media & ROPO
Make marketing measurable
Connect ad contacts to actual in-store purchases. anybill makes your campaigns' impact on project purchases measurable and turns your reach — and that of brand partners — into additional revenue.
Trace advertising impact through to the purchase
Monetize highly personalized ad placements
Optimize marketing budgets based on data
The anybill Data Layer
Customers expect consistent experiences - regardless of where they interact with your brand. The anybill Data Layer keeps data, insights, and activations connected across all key touchpoints.
What retailers achieve with us
How strong the four effects are depends on store network, purchase frequency, and data quality. Documented figures from live projects are in the success stories.
Recognize more customers
Significant growth in addressable, identifiable offline shoppers.
Generate higher ROAS
Avoid wasted spend through highly precise campaign steering.
Build real loyalty
From transactional business to recurring, steerable revenue.
Reduce paper & costs
Fewer paper receipts mean less printing and less effort at checkout.
Success story
Sonderpreis Baumarkt strengthens customer loyalty
"We wanted a solution that not only works for app users, but offers added value to all customers. The digital receipt creates exactly this additional touchpoint at the point of sale and strengthens our digital customer loyalty."
– Marcus Kienel, Managing Director, Sonderpreis Baumarkt
FAQ: Frequently asked questions
Do my customers need an app?
No. The digital receipt works without an app, directly at checkout. Customers opt in and become identified customers — an app is optional, but not required.
How can anybill be integrated into our POS system?
Integration is seamless via anyConnect and connects Plug & Play to existing POS systems — without costly changes to hardware or the checkout process.
Is the solution GDPR-compliant?
Yes. anybill is fully opt-in-based and GDPR-compliant. All first-party data belongs to you as the retailer — collected transparently and in a legally compliant way.
Does scanning the receipt slow down checkout?
No. The scan takes only a moment and replaces the paper receipt. Especially in high-frequency grocery retail, checkout stays fast and frictionless.
What insights do I get on my baskets?
Purchase Intelligence analyzes transactions down to SKU level, automatically detects cross-selling patterns and anomalies, and delivers concrete recommended actions for Category Management and Marketing.
Understand every purchase now.
Stay up to date on how brick-and-mortar retail uses digital receipts, customer data, and AI to understand customers better and reach them more precisely.
