From the in-store purchase to the customer in the webshop
The digital receipt is the starting point. anybill helps you win more known customers, build first-party data, and make the transition into app, newsletter, and webshop seamless.
In use at leading retail companies
01 · Conversion
Win more digital customers
Every brick-and-mortar purchase is a chance to bring customers into your digital channels. Convert shoppers directly into newsletter subscribers, app users, or registered customers, continuously expand your first-party data foundation, and grow incremental revenue in the online shop.
More newsletter sign-ups
More app users
More known customers
Increase omnichannel revenue
02 · Connected Commerce
Connect in-store and webshop
Digital receipts create a seamless connection between brick-and-mortar retail and E-Commerce. Customers move between store, app, and webshop without friction — and stay in your own ecosystem.
Omnichannel Customer Journey
Connect digital & brick-and-mortar touchpoints
Unified customer experience
03 · Purchase Intelligence
Personalize every purchase
Use purchase data from brick-and-mortar retail to identify relevant audiences and reach customers across channels with personalized recommendations, offers, and next best actions.
Personalization with first-party data
Automatically identify audiences
Higher conversion and revenue growth
04 · ROPO & Attribution
Make brick-and-mortar revenue visible and measurable
Connect online marketing to real in-store purchases. anybill makes the impact of your campaigns on brick-and-mortar sales measurable and provides the foundation for data-driven budget decisions.
Measure ROPO
Track campaigns through to the purchase
Optimize marketing budgets
What retailers achieve with us
How strong the four effects are depends on store network, purchase frequency, and data quality. Documented figures from live projects are in the success stories.
Recognize more customers
Significant growth in addressable, identifiable offline shoppers.
Generate higher ROAS
Avoid wasted spend through highly precise campaign steering.
Build real loyalty
From transactional business to recurring, steerable revenue.
Reduce paper & costs
Fewer paper receipts mean less printing and less effort at checkout.
Success story
How ROSSMANN turns the receipt into a digital touchpoint
"With anybill, we create the transition from brick-and-mortar retail into the digital world. Our app is a central element for us. The digital receipt feature now makes it even more attractive."
– Petra Czora, Head of Marketing, ROSSMANN
FAQ: Frequently asked questions
Do my customers need an app?
No. The digital receipt works without an app, directly at checkout. Customers sign up via opt-in and become identified customers — an app is optional, not a requirement.
How can anybill be integrated into our POS system?
Integration is seamless via anyConnect and connects Plug & Play to existing POS systems — without costly changes to hardware or the checkout process.
Is the solution GDPR-compliant?
Yes. anybill is fully opt-in-based and GDPR-compliant. All first-party data belongs to you as the retailer — collected transparently and in a legally compliant way.
Does scanning the receipt slow down checkout?
No. The scan takes only a moment and replaces the paper receipt. Especially in high-frequency grocery retail, checkout stays fast and frictionless.
What insights do I get on my baskets?
Purchase Intelligence analyzes transactions down to SKU level, automatically detects cross-selling patterns and anomalies, and delivers concrete recommended actions for Category Management and Marketing.
Let's talk about your goals.
Stay up to date on how brick-and-mortar retail uses digital receipts, customer data, and AI to understand customers better and reach them more precisely.
