From device purchase to a long-term customer relationship
Every purchase signals interests, needs, and future purchases. anybill helps you use these insights to understand customers better and reach them with service, accessories, and advice at the right moment.
In use at leading retail companies
01 · Customer identification
Anonymous purchases become known customers
Whether a smartphone, home appliance, or accessory — every interaction is a chance to know your customers better. Capture valuable first-party data and lay the foundation for personal support across the entire product lifecycle.
First-party data at the POS
Identify known and unknown customers
Connect digital and in-store touchpoints
02 · Loyalty & personalization
Create relevant experiences
Electronics purchases do not end at checkout. Use real purchase data to serve relevant recommendations, services, and offers — and stay with customers after the sale with content that fits.
Personalized content
Loyalty based on real purchase data
Increase repurchase rates and CLV
03 · Purchase Intelligence
Activate every customer individually
Not every customer is in the same buying stage. Use Purchase Intelligence to derive the next best action — from accessory recommendations and service offers to personalized incentives.
Personalized actions
Activate known and unknown customers in a targeted way
Steer flexibly from idea to delivery
04 · Retail Media & ROPO
Make marketing measurable
Understand which campaigns actually drive sales, and create new ways to monetize your reach. Connect ad contacts to actual purchases — from first interest to the in-store close.
Trace advertising impact through to the purchase
Monetize highly personalized ad placements
Optimize marketing budgets based on data
The anybill Data Layer
Customers expect consistent experiences — regardless of where they interact with your brand. The anybill Data Layer keeps data, insights, and activations connected across all key touchpoints.
What retailers achieve with us
How strong the four effects are depends on store network, purchase frequency, and data quality. Documented figures from live projects are in the success stories.
Recognize more customers
Significant growth in addressable, identifiable offline shoppers.
Generate higher ROAS
Avoid wasted spend through highly precise campaign steering.
Build real loyalty
From transactional business to recurring, steerable revenue.
Reduce paper & costs
Fewer paper receipts mean less printing and less effort at checkout.
Success story
The digital receipt as proof of warranty
"The main advantage of digital receipts is how they are managed. Especially for warranty-heavy products, digitally archiving the receipt is added value."
– Jessica Oberröder, Manager Retail, Miles & More
FAQ: Frequently asked questions
Do my customers need an app?
No. The digital receipt works without an app, directly at checkout. Customers opt in and become identified customers — an app is optional, but not required.
How can anybill be integrated into our POS system?
Integration is seamless via anyConnect and connects plug & play to existing POS systems — without major changes to hardware or the checkout process.
Is the solution GDPR-compliant?
Yes. anybill is fully opt-in based and GDPR-compliant. All first-party data belongs to you as the retailer — collected transparently and in a legally compliant way.
Does scanning the receipt slow down checkout?
No. The scan takes only a moment and replaces the paper receipt. Especially in high-frequency grocery retail, checkout stays fast and smooth.
What insights do I get on my baskets?
Purchase Intelligence analyzes transactions down to SKU level, automatically detects cross-selling patterns and anomalies, and delivers concrete recommended actions for Category Management and Marketing.
Understand every purchase now.
Stay up to date on how brick-and-mortar retail uses digital receipts, customer data, and AI to understand customers better and reach them more precisely.
