How many of your customers do you know?
In grocery retail, the same customer is at checkout several times a week. Only those who present a card are recognized. anybill turns the receipt into an identifier and connects store, loyalty program, and digital channels.
In use at leading retail companies
01 · Customer identification
Anonymous shoppers become known customers.
The first step to real customer loyalty is understanding who your customers are. Use the digital receipt to build first-party data and turn individual purchases into long-term relationships.
First-party data at the POS
Identify known and unknown customers
Connect digital and brick-and-mortar touchpoints
02 · Loyalty & personalization
Deliver relevant, data-driven content.
Customers expect experiences that match their needs. Use real purchase data to personalize communication, drive repeat purchases, and build long-term loyalty.
Personalized content
Loyalty based on real purchase data
Increase repurchase rates and CLV
03 · Purchase Intelligence
Your data tells you more than any panel.
Not every measure works the same for every customer. Identify the next best action and reach known and unknown customers with relevant offers and recommendations.
Normalize and enrich data
Personalized actions
Steer flexibly from idea to delivery
04 · Retail Media & ROPO
Reach without proof of purchase has limited value.
Connect ad contacts to actual purchases and see which measures generate revenue. Use your reach as an additional revenue source and invest more precisely.
Trace advertising impact through to the purchase
Monetize highly personalized ad placements
Optimize marketing budgets based on data
The anybill Data Layer
Customers expect consistent experiences - regardless of where they interact with your brand. The anybill Data Layer keeps data, insights, and activations connected across all key touchpoints.
What retailers achieve with us
How strong the four effects are depends on store network, purchase frequency, and data quality. Documented figures from live projects are in the success stories.
Recognize more customers
Significant growth in addressable, identifiable offline shoppers.
Generate higher ROAS
Avoid wasted spend through highly precise campaign steering.
Build real loyalty
From transactional business to recurring, steerable revenue.
Reduce paper & costs
Fewer paper receipts mean less printing and less effort at checkout.
GLOBUS success story
Over 30,000 registrations in one week
"The digital receipt is an ideal complement to our 'meinGlobus' loyalty program and an important driver of sustainability at GLOBUS."
– Sigrun Löffelholz, Head of Marketing, GLOBUS
FAQ: Frequently asked questions
Do my customers need an app?
No. The digital receipt works without an app, directly at checkout. Customers sign up via opt-in and become identified customers — an app is optional, not a requirement.
How can anybill be integrated into our POS system?
Integration is seamless via anyConnect and connects Plug & Play to existing POS systems — without costly changes to hardware or the checkout process.
Is the solution GDPR-compliant?
Yes. anybill is fully opt-in-based and GDPR-compliant. All first-party data belongs to you as the retailer — collected transparently and in a legally compliant way.
Does scanning the receipt slow down checkout?
No. The scan takes only a moment and replaces the paper receipt. Especially in high-frequency grocery retail, checkout stays fast and frictionless.
What insights do I get on my baskets?
Purchase Intelligence analyzes transactions down to SKU level, automatically detects cross-selling patterns and anomalies, and delivers concrete recommended actions for Category Management and Marketing.
Let's talk about your POS data.
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