Every purchase is the start of a customer relationship
Win more known customers, strengthen loyalty, and personalize every customer interaction. anybill connects first-party data, CRM, and marketing into one platform so you can steer campaigns with precision and prove their impact through to the purchase.
In use at leading retail companies
01 · Conversion
Every purchase creates a known customer
The first purchase should not be the last contact. Convert anonymous shoppers into known customers right at the point of sale and guide them seamlessly into your own channels — from newsletter and loyalty to the retailer app. That lays the foundation for long-term customer relationships and personalized communication.
Win more known, identified customers
Build first-party data at the POS
Connect digital and brick-and-mortar touchpoints
02 · Loyalty & CRM
Shoppers become loyal customers
Once customers are identified, the real relationship begins. Use actual purchase data to make loyalty programs, CRM campaigns, and personalized content more relevant. With the anybill SDK and digital touchpoints, you guide customers into your own channels and build lasting loyalty.
Guide customers into your own channels
Connect loyalty and CRM seamlessly
Increase repurchase rates and CLV
03 · Purchase Intelligence
Make better marketing decisions
Purchase Intelligence analyzes transaction data in real time, detects purchase patterns, and identifies relevant customer segments. Personalized content and ad placements are then delivered to each customer at the point of sale. Instead of one-size-fits-all communication, you get highly relevant marketing — fully adaptable to your goals, campaigns, and requirements.
Automatically identify audiences
Derive next best actions
Continuously optimize campaigns
04 · Retail Media & ROPO
Turn your reach into a revenue source
Connect ad contacts to actual purchases and see which campaigns generate revenue. Use your own touchpoints as Retail Media inventory and optimize budgets based on real purchase data.
Prove advertising impact through to the POS
ROPO and attribution in real time
Monetize your own ad placements
What retailers achieve with us
How strong the four effects are depends on store network, purchase frequency, and data quality. Documented figures from live projects are in the success stories.
Recognize more customers
Significant growth in addressable, identifiable offline shoppers.
Generate higher ROAS
Avoid wasted spend through highly precise campaign steering.
Build real loyalty
From transactional business to recurring, steerable revenue.
Reduce paper & costs
Fewer paper receipts mean less printing and less effort at checkout.
Success story
How ROSSMANN turns the receipt into a digital touchpoint
"With anybill, we create the transition from brick-and-mortar retail into the digital world. Our app is a central element for us. The digital receipt feature now makes it even more attractive."
– Petra Czora, Head of Marketing, ROSSMANN
FAQ: Frequently asked questions
Do my customers need an app?
No. The digital receipt works without an app, directly at checkout. Customers sign up via opt-in and become identified customers — an app is optional, not a requirement.
How can anybill be integrated into our POS system?
Integration is seamless via anyConnect and connects Plug & Play to existing POS systems — without costly changes to hardware or the checkout process.
Is the solution GDPR-compliant?
Yes. anybill is fully opt-in-based and GDPR-compliant. All first-party data belongs to you as the retailer — collected transparently and in a legally compliant way.
Does scanning the receipt slow down checkout?
No. The scan takes only a moment and replaces the paper receipt. Especially in high-frequency grocery retail, checkout stays fast and frictionless.
What insights do I get on my baskets?
Purchase Intelligence analyzes transactions down to SKU level, automatically detects cross-selling patterns and anomalies, and delivers concrete recommended actions for Category Management and Marketing.
Let's talk about your goals.
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