Every stop becomes an opportunity
At the gas station, every second counts: high frequency and fast transactions. anybill generates valuable first-party data at every stop and the foundation for relevant customer interactions.
In use at leading retail companies
01 · Customer identification
Every visit is a new opportunity.
Gas stations and convenience stores thrive on high frequency. Use every purchase to build first-party data, recognize customers, and turn spontaneous purchases into long-term customer relationships.
First-party data at the POS
Identify known and unknown customers
Connect digital and in-store touchpoints
02 · Loyalty & personalization
Create incentives for the next visit.
Whether a fuel stop, coffee, or a convenience purchase – every visit is a chance for the next one. Use real purchase data to serve relevant offers, loyalty benefits, and individual incentives that motivate customers to return.
Drive repeat visits
Make loyalty programs visible
Increase repurchase rates and CLV
03 · Purchase Intelligence
Make data-driven decisions and get to know your customers.
Not every purchase has the same goal. Purchase Intelligence brings relevant data streams together, normalizes and analyzes data, and enables data-driven steering in day-to-day operations. Purchase patterns and visit behavior become visible, the next best action is identified, and you can address your customers with relevant offers, loyalty incentives, or recommendations.
Analyze baskets down to SKU level
Detect cross-selling patterns automatically
Get concrete recommended actions
04 · Retail Media & ROPO
Make every purchase more valuable.
Your customers' attention at the point of sale is valuable. Use the digital receipt as a communication and advertising space, create new monetization opportunities, and make advertising impact traceable through to the actual purchase.
Trace advertising impact through to purchase
Monetize highly personalized ad space
Optimize marketing budgets with data
The anybill Data Layer
Customers expect consistent experiences - regardless of where they interact with your brand. The anybill Data Layer keeps data, insights, and activations connected across all key touchpoints.
What retailers achieve with us
How strong the four effects are depends on store network, purchase frequency, and data quality. Documented figures from live projects are in the success stories.
Recognize more customers
Significant growth in addressable, identifiable offline shoppers.
Generate higher ROAS
Avoid wasted spend through highly precise campaign steering.
Build real loyalty
From transactional business to recurring, steerable revenue.
Reduce paper & costs
Fewer paper receipts mean less printing and less effort at checkout.
Success story
How HOYER makes purchase behavior
visible in real time
"For the first time, we see directly where buying behavior is changing — and get concrete recommended actions."
– Jörg Tiedemann, Head of Gas Stations, HOYER
FAQ: Frequently asked questions
Do my customers need an app?
No. The digital receipt works without an app, directly at checkout. Customers opt in and become identified customers — an app is optional, but not required.
How can anybill be integrated into our POS system?
Integration is seamless via anyConnect and connects Plug & Play to existing POS systems — without costly changes to hardware or the checkout process.
Is the solution GDPR-compliant?
Yes. anybill is fully opt-in based and GDPR-compliant. All first-party data belongs to you as the retailer — collected transparently and legally.
Does the receipt scan slow down checkout?
No. The scan takes only a moment and replaces the paper receipt. Especially at high-frequency fuel stations, checkout stays fast and smooth.
What insights do I get on my baskets?
Purchase Intelligence analyzes transactions down to SKU level, automatically detects cross-selling patterns and anomalies, and delivers concrete recommended actions for Category Management and Marketing.
Understand every purchase now.
Stay up to date on how brick-and-mortar retail uses digital receipts, customer data, and AI to understand customers better and reach them more precisely.
