Decisions based on real purchase data
Understand which products, categories, and baskets drive your business. anybill connects SKU-level data with Purchase Intelligence and provides the foundation for data-driven assortment, marketing, and merchandising decisions.
In use at leading retail companies
01 · Purchase Analytics
Understand what is really being bought
Analyze sales down to SKU/item level and see which products, categories, baskets, and affinity purchases perform best. Instead of relying on assumptions, make decisions based on real purchase data.
SKU-level analyses
Basket and category analyses
Revenue and volume trends
02 · Customer Insights
Understand which customers buy which products
Purchase Intelligence connects products with customer segments and buying behavior. Spot differences between audiences and see which assortments appeal to which customers.
Analyze customer segments
Detect purchase patterns
Understand audiences better
03 · Next Best Actions
Optimize assortment and merchandising with data
Spot opportunities early and derive the right actions directly from your data. From product recommendations and cross-selling to targeted activation — Purchase Intelligence helps you market your categories more effectively.
Drive cross- & upselling
Personalize product recommendations
Steer actions based on data
04 · Retail Media & ROPO
Make product placements and campaigns measurable
Use Retail Media to offer brand partners measurable ad space and prove the success of product placements through to the purchase. This creates new merchandising potential based on real purchase data.
Measure ad impact at SKU level
Support brand partners with data
Create additional revenue
What retailers achieve with us
How strong the four effects are depends on store network, purchase frequency, and data quality. Documented figures from live projects are in the success stories.
Recognize more customers
Significant growth in addressable, identifiable offline shoppers.
Generate higher ROAS
Avoid wasted spend through highly precise campaign steering.
Build real loyalty
From transactional business to recurring, steerable revenue.
Reduce paper & costs
Fewer paper receipts mean less printing and less effort at checkout.
Success story
How ROSSMANN turns the receipt into a digital touchpoint
"With anybill, we create the transition from brick-and-mortar retail into the digital world. Our app is a central element for us. The digital receipt feature now makes it even more attractive."
– Petra Czora, Head of Marketing, ROSSMANN
FAQ: Frequently asked questions
Do my customers need an app?
No. The digital receipt works without an app, right at checkout. Customers opt in and become identified customers — an app is optional, not required.
How can anybill be integrated into our POS system?
Integration is seamless via anyConnect and can be connected Plug & Play to existing POS systems — without costly changes to hardware or the checkout process.
Is the solution GDPR-compliant?
Yes. anybill is fully opt-in-based and GDPR-compliant. All first-party data belongs to you as the retailer — collected transparently and in a legally sound way.
Does scanning the receipt slow down checkout?
No. The scan takes only a moment and replaces the paper receipt. Especially in high-frequency grocery retail, checkout stays fast and smooth.
What insights do I get on my baskets?
Purchase Intelligence analyzes transactions down to SKU level, automatically detects cross-selling patterns and anomalies, and delivers concrete recommended actions for Category Management and Marketing.
Let's talk about your goals.
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