After the first purchase comes the second
In the drugstore, customers shop regularly and stay brand-loyal. Enormous potential for loyalty and personalization. anybill creates the data foundation for a unified customer understanding and relevant interactions at every touchpoint.
In use at leading retail companies
01 · Customer identification
Anonymous purchases become known customers
Whether regulars or occasional shoppers — the digital receipt lays the foundation for long-term customer relationships. Gain valuable first-party data and stay with customers beyond the individual purchase.
First-party data at the POS
Identify known and unknown customers
Connect digital and brick-and-mortar touchpoints
02 · Loyalty & personalization
Create experiences that bring customers back.
From personalized beauty offers to the right recommendations for the next need: use real purchase data to make communication more relevant and build long-term loyalty.
Personalized content
Loyalty based on real purchase data
Increase repurchase rates and CLV
03 · Purchase Intelligence
Activate every customer individually
Not every customer looks for the same product, and not every customer responds to the same message. Use Purchase Intelligence to derive the next-best action and deliver relevant measures in a targeted way.
Normalize and enrich data
Personalized actions
Control flexibly from idea to delivery
04 · Retail Media & ROPO
Make marketing measurable across all channels
Connect ad contacts to actual purchases and see which measures generate revenue. Use your reach as an additional revenue source and invest more precisely.
Trace online/offline ad impact through to the purchase
Monetize highly personalized ad placements
Optimize marketing budgets based on data
The anybill Data Layer
Customers expect consistent experiences — regardless of where they interact with your brand. The anybill Data Layer keeps data, insights, and activations connected across all important touchpoints.
What retailers achieve with us
How strong the four effects are depends on store network, purchase frequency, and data quality. Documented figures from live projects are in the success stories.
Recognize more customers
Significant growth in addressable, identifiable offline shoppers.
Generate higher ROAS
Avoid wasted spend through highly precise campaign steering.
Build real loyalty
From transactional business to recurring, steerable revenue.
Reduce paper & costs
Fewer paper receipts mean less printing and less effort at checkout.
Success story
How ROSSMANN turns the receipt into a digital
touchpoint
"With anybill, we create the transition from brick-and-mortar retail into the digital world. Our app is a central element for us. The digital receipt feature now makes it even more attractive."
– Petra Czora, Head of Marketing, ROSSMANN
FAQ: Frequently asked questions
Do my customers need an app?
No. The digital receipt works without an app, right at checkout. Customers opt in and become identified customers — an app is optional, not required.
How can anybill be integrated into our POS system?
Integration is seamless via anyConnect and can be connected Plug & Play to existing POS systems — without costly changes to hardware or the checkout process.
Is the solution GDPR-compliant?
Yes. anybill is fully opt-in-based and GDPR-compliant. All first-party data belongs to you as the retailer — collected transparently and in a legally sound way.
Does scanning the receipt slow down checkout?
No. The scan takes only a moment and replaces the paper receipt. Especially in high-frequency grocery retail, checkout stays fast and smooth.
What insights do I get on my baskets?
Purchase Intelligence analyzes transactions down to SKU level, automatically detects cross-selling patterns and anomalies, and delivers concrete recommended actions for Category Management and Marketing.
Let's talk about your POS data.
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