Shoppers become brand fans
Every purchase says something about your customers' style, preferences, and purchase behavior. anybill helps you use these insights to understand customers better, create relevant experiences, and build lasting brand loyalty.
In use at leading retail companies
01 · Customer identification
One-time shoppers become known customers
The most valuable customer relationship often starts in-store. Capture first-party data at the point of sale, recognize returning customers, and connect brick-and-mortar purchases with digital customer profiles. That creates a more complete picture of interests, preferences, and purchase behavior.
First-party data at the POS
Understand style and purchase preferences
Connect digital and brick-and-mortar touchpoints
02 · Loyalty & personalization
Turn shoppers into digitally addressable repeat customers
Fashion is personal, and customer communication should be too. Use real purchase data to deliver individual offers, loyalty benefits, and relevant product recommendations. That drives repeat purchases and strengthens the relationship beyond a single sale.
Individual content
Loyalty based on real purchase data
Increase repurchase rates and CLV
03 · Purchase Intelligence
Reach customers with relevant content
Not every customer is interested in the same products or collections. Use Purchase Intelligence to derive the next-best action and reach customers at the point of sale with relevant recommendations, incentives, or offers.
Personalized actions
Activate known and unknown customers
Control flexibly from idea to delivery
04 · Retail Media & ROPO
Make campaigns measurable
Every purchase opens a new communication opportunity. Use digital touchpoints after checkout for your own campaigns, product recommendations, and cross-selling. Connect ad contacts to actual purchases and make marketing measurable.
Track advertising impact through to purchase
Monetize highly personalized ad placements
Optimize marketing budgets based on data
The anybill Data Layer
Customers expect consistent experiences — regardless of where they interact with your brand. The anybill Data Layer keeps data, insights, and activations connected across all key touchpoints.
What retailers achieve with us
How strong the four effects are depends on store network, purchase frequency, and data quality. Documented figures from live projects are in the success stories.
Recognize more customers
Significant growth in addressable, identifiable offline shoppers.
Generate higher ROAS
Avoid wasted spend through highly precise campaign steering.
Build real loyalty
From transactional business to recurring, steerable revenue.
Reduce paper & costs
Fewer paper receipts mean less printing and less effort at checkout.
Case Study
How Sporthaus Schuster creates new touchpoints with customers
"anybill was the right choice because the solution integrates easily into our POS system and offers further digital potential."
– Konstantin Rentrop, Managing Director, Sporthaus Schuster
FAQ: Frequently asked questions
Do my customers need an app?
No. The digital receipt works without an app, right at checkout. Customers opt in and become identified customers — an app is optional, not required.
How does anybill integrate with our POS system?
Integration is seamless via anyConnect and connects Plug & Play to existing POS systems — with no major changes to hardware or the checkout process.
Is the solution GDPR-compliant?
Yes. anybill is fully opt-in-based and GDPR-compliant. All first-party data belongs to you as the retailer — collected transparently and in a legally compliant way.
Does scanning the receipt slow down checkout?
No. The scan takes only a moment and replaces the paper receipt. Even in high-frequency grocery retail, checkout stays fast and smooth.
What insights do I get on my baskets?
Purchase Intelligence analyzes transactions down to SKU level, automatically detects cross-selling patterns and anomalies, and delivers concrete recommended actions for Category Management and Marketing.
Understand every purchase.
Stay up to date on how brick-and-mortar retail uses digital receipts, customer data, and AI to understand customers better and reach them more precisely.
