2,311 ROSSMANN stores power first party data for retail media

Starting Point

With over 2,300 stores in Germany, ROSSMANN is one of Europe’s largest health & beauty retailers. The ROSSMANN app has long been a central touchpoint for digital customer engagement. However, one key feature had been missing: the digital receipt. Customers repeatedly expressed the wish to receive their receipts directly within the app – both through app reviews and internal feedback channels.

Goal

ROSSMANN aimed to seamlessly connect in-store shopping with digital touchpoints – without media disruptions and while creating sustainable added value for its customers. The solution needed to integrate smoothly into the existing IT landscape and unlock new data-driven opportunities in Retail Media.

Solution

In close collaboration with anybill and POS partner COMBASE AG, ROSSMANN implemented a direct digital receipt integration within the ROSSMANN app. The setup is based on anybill’s infrastructure approach: digital receipts without deep POS modifications, designed for speed, scalability, and data depth.

Key features of the solution:

• Digital receipts issued directly at the POS, available in the ROSSMANN app
• Seamless user experience with no extra effort for customers
• Nationwide rollout across 2,300+ stores
• Tight technical integration in coordination with COMBASE

Results

• 2,300+ stores live: successful nationwide rollout
• App downloads increased: the new feature acts as an activation driver
• Higher user engagement: digital receipts boost interaction and loyalty
• Real-time transaction data: unlocks Retail Media potential and targeted communication

Voices on the Collaboration

Petra Czora, Director of Marketing, ROSSMANN:

“The transition between shopping channels must be seamless. That’s why we integrated the digital receipt as a new feature into our app. Together with anybill, we’re creating a frictionless bridge between offline and online. Our app is a central element for our customers – and with the digital receipt, it has become even more attractive.”

Lea Frank, CEO, anybill:

“Digital receipts are a key enabler for data-driven Retail Media. We’re delighted that ROSSMANN has chosen to build on infrastructure rather than isolated solutions with anybill.”

Why anybill

With anybill’s modular architecture, broad partner network, and retail infrastructure focus, ROSSMANN gains more than just a digital receipt. The integration creates a central data source for omnichannel strategies and lays the foundation for future-ready Retail Media.