2,311 ROSSMANN stores power first party data for retail media

Starting Point

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With over 2,300 stores in Germany, ROSSMANN is one of Europe’s largest health & beauty retailers. The ROSSMANN app has long been a central touchpoint for digital customer engagement. However, one key feature had been missing: the digital receipt. Customers repeatedly expressed the wish to receive their receipts directly within the app – both through app reviews and internal feedback channels.

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Goal

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ROSSMANN aimed to seamlessly connect in-store shopping with digital touchpoints – without media disruptions and while creating sustainable added value for its customers. The solution needed to integrate smoothly into the existing IT landscape and unlock new data-driven opportunities in Retail Media.

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Solution

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In close collaboration with anybill and POS partner COMBASE AG, ROSSMANN implemented a direct digital receipt integration within the ROSSMANN app. The setup is based on anybill’s infrastructure approach: digital receipts without deep POS modifications, designed for speed, scalability, and data depth.

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Key features of the solution:

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• Digital receipts issued directly at the POS, available in the ROSSMANN app
• Seamless user experience with no extra effort for customers
• Nationwide rollout across 2,300+ stores
• Tight technical integration in coordination with COMBASE

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Results

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• 2,300+ stores live: successful nationwide rollout
• App downloads increased: the new feature acts as an activation driver
• Higher user engagement: digital receipts boost interaction and loyalty
• Real-time transaction data: unlocks Retail Media potential and targeted communication

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Voices on the Collaboration

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Petra Czora, Director of Marketing, ROSSMANN:

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“The transition between shopping channels must be seamless. That’s why we integrated the digital receipt as a new feature into our app. Together with anybill, we’re creating a frictionless bridge between offline and online. Our app is a central element for our customers – and with the digital receipt, it has become even more attractive.”

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Lea Frank, CEO, anybill:

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“Digital receipts are a key enabler for data-driven Retail Media. We’re delighted that ROSSMANN has chosen to build on infrastructure rather than isolated solutions with anybill.”

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Why anybill

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With anybill’s modular architecture, broad partner network, and retail infrastructure focus, ROSSMANN gains more than just a digital receipt. The integration creates a central data source for omnichannel strategies and lays the foundation for future-ready Retail Media.

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