Furniture discounter strengthens customer loyalty across 129 stores

Starting Point

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POCO is one of the most well-known and largest home furnishing retailers in Germany. With more than 12,000 items per store, a growing online offering, and a strong focus on price-performance, POCO is the go-to destination for many people when it comes to furnishing their homes. At the same time, the company is consistently pursuing its goal of digitalizing processes and becoming more sustainable.

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Objective

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Introducing digital receipts was a logical step in POCO’s digital and ecological transformation. The goal was to create a simple, scalable solution that offers real value to customers while integrating seamlessly into existing processes.

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Implementation

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Since early 2024, POCO has been rolling out digital receipts – store by store. The solution is now available across all POCO stores nationwide. Customers can conveniently scan a QR code at checkout to retrieve their receipt or, if they are registered app users, receive it automatically via email when presenting their digital loyalty card in the POCO app.

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With anybill as the technical partner, the solution was gradually integrated into the existing POS system. The rollout went smoothly and was implemented in close partnership.

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Voices on the Collaboration

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Jan Scharbatke, Head of Digitalization at POCO:

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“Digital receipts have gained very high acceptance as they offer a more sustainable alternative to paper receipts. We are pleased to offer this solution to our customers in all stores.”

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Lea Frank, Co-Founder and CEO of anybill:

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“POCO is a pioneer in digital customer touchpoints and is taking things one step further with digital receipts. The collaboration has been solution-focused and cooperative from day one – exactly how you’d want a project of this scale to run.”

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Result

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With the digital receipt solution, POCO significantly reduces paper consumption while creating new customer touchpoints. Receipts can be stored permanently, easily managed, and offer a smart alternative for returns, warranties, or tax purposes. For POCO, digital receipts are another important step towards a modern, sustainable, and service-driven shopping experience.

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