New customer touchpoints at 30 SONNENTOR shops

Overview

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The family business SONNENTOR was founded in 1988. The company is internationally renowned primarily for its colorful product innovations in the tea and spice range. Fans also appreciate its commitment to the environment. With packaging made from renewable resources, palm oil-free products, CO2-neutral operations, and direct trade with organic farmers worldwide, the herb specialist proves that there is another way.

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Solution

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The introduction of digital receipts allows SONNENTOR to save valuable resources and further reduce its environmental footprint. By eliminating the unnecessary printing of countless receipts, SONNENTOR stores are setting an important example for sustainability in the organic retail sector. By integrating this innovative technology into the ETRON POS system, SONNENTOR positions itself as a pioneer in organic retail and once again demonstrates its commitment to sustainable practices.

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Manuela Raidl-Zeller, Managing Director at SONNENTOR:

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"The digital receipt allows us to create digital touchpoints with our customers. Our younger fans, in particular, are very curious and enthusiastic about the switch."

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Lisa Roithner oversees franchise marketing at SONNENTOR and led the project to introduce the digital receipt:

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"The introduction of anybill's digital receipt was one of my favorite projects from last year. This is partly due to the excellent coordination within the project team and the ideal support we received during implementation. It is also an important step forward for us in terms of sustainability. With anybill, we avoid printing countless receipts and save valuable resources."

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Franchise partner Doris Winkler is also enthusiastic:

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"With the digital receipt, we meet the legal requirements for mandatory receipt issuance in a resource-saving way without printing paper receipts. Another major advantage is that automatic receipt printing for card payments is eliminated, which also means clear cost savings for us."

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Implementation

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The digital receipt was successfully integrated into the existing ETRON POS system using anybill. The solution is used both in company-owned stores and by franchise partners. The rollout was carried out in close coordination with the project team and managed by the franchise marketing department at SONNENTOR.

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The switch means that card payments no longer trigger automatic receipt printing—saving paper, reducing costs, and fulfilling the mandatory receipt issuance requirement digitally.

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Testimonials

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Manuela Raidl-Zeller, Managing Director at SONNENTOR:

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"The digital receipt allows us to create digital touchpoints with our customers. Our younger fans, in particular, are very curious and enthusiastic about the change."

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Lisa Roithner, Franchise Marketing at SONNENTOR:

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"Introducing the anybill digital receipt was one of my favorite projects from the past year. This is partly due to the excellent coordination within the project team and the ideal support we received during implementation. On the other hand, it is another important step toward sustainability for us. With anybill, we avoid printing countless receipts and save valuable resources."

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Doris Winkler, Franchise Partner at SONNENTOR:

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"The digital receipt allows us to meet legal receipt-issuing requirements in a resource-efficient way, without the need for paper printouts. Another major advantage is that we no longer need to automatically print receipts for card payments, which also translates into clear cost savings for us."

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Result

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By introducing the digital receipt, SONNENTOR has taken another step toward sustainable retail processes. The solution is being used in several locations, reducing the environmental impact while providing operational benefits. Thanks to its seamless integration into existing workflows, digitalization in the organic retail sector is becoming a tangible reality.

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🎥 On-site: In this video, we show how SONNENTOR partnered with anybill to implement the digital receipt—featuring insights from the store, project feedback, and a look at everyday life in organic retail.

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