apploft + anybill

apploft is a digital agency from Hamburg specialising in mobile applications. Founded in 2008 by former Apple staff, the agency covers the full path of an app: strategy consulting, experience design, development for iOS, Android and Flutter, plus marketing and app store optimisation. Alongside that come solutions for tvOS, augmented and virtual reality, and AI features inside apps. The approach is long-term support for digital products, from the first concept through release to ongoing operation. Its clients include well-known consumer brands and media companies.

Working with anybill

apploft builds the app, anybill supplies the receipt for it. Retailers having their customer app built by apploft can plan the digital receipt in as a feature from the start. apploft stays the agency and development partner, anybill stays the service for the digital receipt. No certified live connector is claimed here.

The advantage lies in the timing. If the receipt is considered at concept stage, it becomes part of the customer journey rather than a later retrofit. anybill provides SDKs and interfaces for this, so receipt delivery can be built into an existing customer frontend without the agency having to develop its own receipt management. Architecture, design and operation of the app stay on the apploft side.

Who this is for

This is relevant for retailers and brands planning or reworking their own app who want to include the in-store purchase. Anyone already investing in an agency can make the receipt part of the scope rather than setting it up later as a separate project.

It also speaks to existing apps looking for a reason to be opened regularly. A receipt waiting in the app after every purchase is a recurring occasion to come back. The audience stays retail with a store floor, not the purely online application.

Value in brick-and-mortar retail

In the store the digital receipt cuts paper at the till and gives the app a function that is needed after every purchase. For returns and warranty claims the proof sits where customers already look. At the point of sale it also creates an opt-in touchpoint for further contact, GDPR-compliant and without rebuilding the app architecture.