Brame + anybill

Die Brame AG mit Sitz in Schindellegi ist führend im Bereich Gamification Marketing. Mit ihrem Drag-and-Drop Builder können Marketingteams Kampagnen spielerisch gestalten, von Gewinnspielen bis zu Loyalty-Promotions, und erreichen so mehr Engagement, Leads und Wiederkäufe. Die Plattform unterstützt Earn-and-Burn-Programme sowie gamifiziertes Retail Media und bringt interaktive Spannung in CRM und Loyalty.

In der Partnerschaft mit anybill entfaltet sich eine starke Verbindung. Digitale Belege werden zum aktiven Erlebnis, indem sie mit Gamification-Elementen kombiniert werden. So wird der Beleg zur Bühne für spielerisch gestaltete Loyalitätsmomente – etwa Punkte, Überraschungen oder Teilnahmecodes – die direkt zur Kundenbindung beitragen.

Working with anybill

Brame AG, based in Schindellegi, is a leader in gamification marketing. The drag-and-drop builder creates contests, loyalty promotions, earn-and-burn and gamified retail media. The existing text already ties anybill digital receipts to those elements: points, surprises or entry codes on the receipt. Brame stays the gamification platform; anybill stays the receipt service. No extra reach metric is invented.

Marketing teams can design campaigns in a playful way and lift engagement, leads and repeat purchases. anybill can supply the real purchase receipt as the stage on which Brame mechanics run – without replacing CRM or the loyalty stack. The partnership the source describes remains a join of receipt and play, not an exclusive group contract.

Who this is for

This is for marketing and loyalty teams that use the Schindellegi builder for contests and earn-and-burn and want the in-store receipt as a touchpoint. Anyone bringing gamified retail media into CRM and loyalty can review the digital receipt as a place for entry codes.

Retailers that grow repeat purchases through playful promotions and want the offer to meet the real receipt can also discuss anybill beside Brame. The audience remains couponing and promotions, not a cash-register suite without gamification.

Value in brick-and-mortar retail

In the store the digital receipt becomes the stage for loyalty moments – points, surprises, entry codes – while Brame continues to run drag-and-drop campaigns and retail media. Thermal paper drops away; the offer meets the real receipt. That creates a playful opt-in along the purchase in Schindellegi logic – under GDPR, and without selling the gamification platform as a till.