Emarsys + anybill

Emarsys is an omnichannel customer engagement platform, founded in Vienna in 2000 and part of SAP since 2020, where it sits in the Customer Experience portfolio as SAP Emarsys Customer Engagement. Marketing teams use it to run personalised campaigns across email, mobile, SMS, social, web and commerce channels. The platform brings customer data from different sources together through an open architecture and APIs, and works with AI-driven automation, segmentation and analytics. On top of that come industry-specific strategies and prebuilt automation programmes, geared above all towards retail, e-commerce and consumer brands. Emarsys is used worldwide by large corporations as well as mid-market brands.

Working with anybill

Emarsys runs the communication, anybill sits on the purchase receipt. Retailers running their campaigns on Emarsys can add the digital receipt as an extra channel after the purchase. Emarsys stays the engagement platform, anybill stays the service for the digital receipt. No certified live connector is claimed here.

The point of connection is the data layer. Emarsys depends on bringing customer data from different sources into one picture, and in brick-and-mortar retail that picture is usually missing the purchase itself. anybill can supply first-party data from the in-store purchase that sits beside opens, clicks and online orders. Segmentation, journeys and campaign logic stay on the Emarsys side.

Who this is for

The combination is relevant for retail and consumer brands that use Emarsys for lifecycle campaigns and also run stores. Anyone personalising well online but knowing little about the in-store purchase closes the larger of the two gaps with the digital receipt.

It also speaks to teams that read omnichannel not as a variety of channels but as one view of the customer across every touchpoint. The audience stays retail with a store floor, not the pure online shop where purchase data already sits in the system.

Value in brick-and-mortar retail

In the store the digital receipt cuts paper at the till and makes the purchase analysable instead of letting it end on thermal paper. For Emarsys campaigns that means sharper segments: what someone actually bought in the store can feed journeys, recommendations and reactivation. At the point of sale it also creates an opt-in touchpoint, GDPR-compliant and without replacing the marketing platform.