KNISTR + anybill

KNISTR is a Hamburg-based provider of loyalty and giftcard technology. Brands and retailers get a modular SaaS platform for bespoke loyalty programmes, a loyalty app as the channel to their customers, and the Giftcard Cloud for gift card programmes. The KNISTR hub brings loyalty and gift cards together in one workspace, and there is a dedicated app for Shopify. The platform is built no-code and API-first, customer data is hosted on servers in Germany, and the company is certified to ISO 27001. Alongside the technology, KNISTR advises on concept, business case and integration, and supports programmes in day-to-day operation with data-driven KPI analysis. The solution is used in retail, fashion, by branded goods manufacturers and in B2B.

Working with anybill

Retailers running their loyalty programme on KNISTR can add the digital receipt from anybill as an extra channel after the purchase. KNISTR stays the loyalty and giftcard platform, anybill stays the service for the digital receipt. No certified live connector is claimed here: the receipt is added where the till and the programme plan for it.

The API-first approach makes the combination a natural fit. KNISTR works with data and AI for personalised communication, anybill sits on the receipt and can supply first-party data from the in-store purchase that sits beside point balances, gift cards and campaign responses. Point logic, rewards and gift cards stay on the KNISTR side, and the receipt does not have to exist on thermal paper for that.

Who this is for

The combination is relevant for retailers, fashion brands and branded goods manufacturers that run their own loyalty programme and also sell over the counter. Anyone already managing the customer relationship through a loyalty app can put the receipt in the same channel instead of maintaining a separate paper routine at the till.

It also speaks to companies for which data residency is a selection criterion, given hosting in Germany and ISO 27001. The audience stays sales with an own till rather than the pure online shop without a store floor, even though KNISTR is equally at home in e-commerce through its Shopify app.

Value in brick-and-mortar retail

In the store the digital receipt cuts paper at the till while KNISTR keeps running points, rewards, gift cards and campaigns. Customers get the receipt digitally in the same place where they already see their point balance. At the point of sale an opt-in touchpoint appears: anyone who accepts the digital receipt can allow follow-up contact along the real purchase, GDPR-compliant and without replacing the loyalty platform from Hamburg.