Marketing of Moments + anybill

Marketing of Moments GmbH, based in Düsseldorf, is a leading independent retail media company in Germany. They offer advertisers the opportunity to reach customers at key touchpoints along the customer journey, in particular through digital-out-of-home (DooH) advertising at the point of sale. Their network comprises over 1,000 locations in Germany, including gyms, medical practices and pharmacies, with more than 135 million advertising media contacts per month. Marketing of Moments develops tailor-made commerce media concepts for retailers to monetize existing customer contacts and create new revenue models.

Working with anybill

Marketing of Moments GmbH, based in Düsseldorf, is an independent retail-media company and reaches advertisers through digital-out-of-home at the point of sale – a network of over 1,000 locations in gyms, medical practices and pharmacies with more than 135 million advertising contacts a month. Retailers who use commerce-media concepts to monetise existing contacts can add anybill as the digital receipt after the purchase – as a further journey touchpoint, not a replacement for DooH screens.

Tailored commerce-media concepts are meant to monetise existing contacts and open new revenue models. anybill starts at the receipt when a visit to a gym, practice or pharmacy becomes a purchase: reach stays measurable across the 1,000 locations and monthly contacts, the slip goes digital, without replacing the Düsseldorf network.

Who this is for

This is for advertisers who want audiences at DooH touchpoints in a POS setting, and for retailers who build new revenue from existing contacts with Marketing of Moments. Anyone booking gyms, practices or pharmacies in the network of over 1,000 locations can plan anybill as an opt-in touchpoint on the receipt once a contact becomes a purchase.

Value in brick-and-mortar retail

In the physical setting – gym, medical practice, pharmacy – Marketing of Moments’ DooH reach of more than 135 million contacts a month stays the media path; the anybill receipt makes the purchase itself a contactable moment. Paper on the slip falls, while commerce media and the receipt remain separate layers retailers can use in parallel.

Gyms, medical practices and pharmacies in the network of over 1,000 locations stay DooH surfaces for Marketing of Moments GmbH in Düsseldorf; anybill does not monetise those screens, it only makes the receipt digital after the purchase, while more than 135 million monthly advertising contacts stay the media path.