nexum + anybill

nexum AG is a leading agency for digital communication, customer experience and data-driven marketing. As a consulting and implementation partner, she helps companies build sustainable customer relationships — with sophisticated CRM strategies, modern loyalty programs and personalized customer journeys.

In cooperation with anybill, nexum is contributing its expertise in loyalty and customer loyalty to the development of digital document solutions. The aim is to understand digital documents not only as proof of transaction, but also to use them as an active part of an individual and relevant customer approach. Whether points, coupons or personalized content — together, solutions are created that combine digital receipts with customer loyalty and thus activate the POS as a communication channel.

Working with anybill

As a consulting and implementation partner, nexum AG puts its loyalty and customer-retention expertise into the further development of digital receipt solutions from anybill. Digital receipts should not only prove the transaction but sit inside an individual customer approach — with points, coupons or personalized content. anybill supplies the receipt and the POS as a communication channel; nexum steers CRM strategies, loyalty programs and customer journeys. No finished standard coupling is claimed as a certificate.

As an agency for digital communication, customer experience and data-driven marketing, nexum can translate first-party data from the anybill receipt into existing profiles and journeys. Purchase Intelligence stays the transaction layer; nexum stays the partner for lasting customer relationships. Together they shape solutions that link the receipt to loyalty — implementation, not just a slide.

Who this is for

nexum AG is for companies that want CRM strategies, modern loyalty programs and personalized customer journeys and do not want the POS left as a silent receipt printer. Marketing and CRM leads can use anybill so points, coupons and content attach to a real purchase. Anyone already using nexum as consulting and implementation partner can place the digital receipt in that same journey.

Value in brick-and-mortar retail

In the store the collaboration activates the POS as a communication channel: anybill can issue the digital receipt, nexum can shape the approach with loyalty and coupons. Less paper, more relevant content after the purchase — that is the value for brick-and-mortar retail, not a new agency brand at the till. Customer experience does not stop at the counter when the receipt becomes part of the journey.