Pocketshop + anybill

Pocketshop is the white-label app solution for customer loyalty, marketing and more revenue. Small and mid-sized companies get their own branded app for Android, iOS and web without developing software themselves. The feature set covers loyalty programs and digital stamp cards, coupons, push notifications, news, a multilingual interface and a dashboard with CRM. An employee app for internal communication, events and incentives comes on top. Behind Pocketshop stands Mobile Software Solutions Knoll GmbH, an owner-run family business from Schwertberg in Upper Austria with more than 14 years of app experience. The solution is used in food retail, hospitality, tourism, with producers and with service businesses.

Working with anybill

Businesses that run customer loyalty through a Pocketshop app can add the digital receipt from anybill as an extra channel after the purchase. Pocketshop stays the branded app with loyalty program, coupons and push notifications; anybill stays the service for the digital receipt. No certified live connector is claimed here: the digital receipt is added where the till and the app plan for it.

In the dashboard with CRM, Pocketshop collects customer data, campaigns and results. anybill sits on the receipt and can supply first-party data from the in-store purchase that sits beside point balances and coupon redemptions. Stamp cards, bonus points and discount campaigns stay Pocketshop logic, and the receipt does not have to exist on thermal paper for that.

Who this is for

The combination is relevant for small and mid-sized companies in the sectors Pocketshop is at home in: bakeries, butchers and farm shops, restaurants, cafés and snack bars, hotels and leisure businesses, wineries and breweries, and service businesses such as hairdressers, workshops and studios. Anyone running a branded app there while also selling over the counter can offer the digital receipt consistently instead of maintaining a separate paper routine per location.

It also speaks to businesses that want to go live within a few days without their own development and hand branding, configuration and app store publishing to Pocketshop. The audience stays brick-and-mortar sales with an own till, not the pure online shop without a store floor.

Value in brick-and-mortar retail

In the store the digital receipt cuts paper at the till while Pocketshop keeps running the loyalty program, coupons and push notifications. Customers get the receipt digitally in the same app where they already collect points and see campaigns. At the point of sale an opt-in touchpoint appears: anyone who accepts the digital receipt can allow follow-up contact along the real purchase, GDPR-compliant and without replacing the branded app from Schwertberg.