retailmediatools + anybill

Retailmediatools GmbH, based in Berlin, offers a modular retail media platform that enables retailers to manage advertising campaigns via various channels such as e-commerce, mobile apps and in-store. The platform supports formats such as Sponsored Products, Display and Native Ads, as well as promotions and coupons. Thanks to the API-first architecture and cloud-native technology, retailers can implement their retail media strategies flexibly and scalably.

Working with anybill

Retailmediatools GmbH in Berlin offers a modular retail media platform for campaigns across e-commerce, mobile apps and in-store. On those in-store and app surfaces, retailers can add anybill as a measurable close: the digital receipt carries first-party data from the real purchase without rebuilding Sponsored Products, display or native ads. API-first and cloud-native stay how retailmediatools scales; anybill supplies the receipt as another channel block.

Besides advertising, the platform also runs promotions and coupons. Where a coupon or promotion changes the basket, anybill can show the receipt on which the offer actually landed. Reach becomes traceable through to the purchase — not only to a click in the app or shop.

Who this is for

This is for retailers who steer retail media across e-commerce, app and floor from one modular platform and want an API-first, cloud-native stack. Teams that already orchestrate Sponsored Products and display campaigns from Berlin software can treat anybill as a receipt channel instead of hunting proof of purchase in a separate tool.

It also fits teams that run promotions and coupons in the same platform and need the in-store slip as the last mile of the campaign. retailmediatools remains the retail media layer; anybill can supply the purchase receipt where redemption and reach meet.

Value in brick-and-mortar retail

In the store, retail media does not end at the shelf display but at the receipt. anybill makes that receipt digital and gives in-store campaigns a stored, GDPR-aware touchpoint — next to native ads and app placements, not as a replacement for the Berlin platform.

Less paper and a measurable line from the ad to the purchase help retailers who work in a modular, scalable way. Sponsored Products create attention; anybill records what actually crossed the counter and makes reach in brick-and-mortar retail traceable to the slip.