trbo + anybill

trbo is a leading technology provider for dynamic on-site personalization, optimization and testing. With trbo's AI-based platform, website content and offers can be individually and inspirational — tailored in real time to the needs of customers in their customer journey. For this purpose, a self-learning algorithm analyses user behavior based on over 50 visitor characteristics. This data then allows a targeted delivery of various content in the design of the online presence, which demonstrably optimizes the shopping experience of website visitors. Well-known retailers and manufacturers such as Ströer, Telefónica, mydays, Triumph, Vertbaudet and XXXLutz rely on trbo's SaaS solution. trbo & Anybill in combination provide personalized experiences on the digital receipt. Shopping is linked online and offline, offline purchases are used to optimize the online experience and thus provide a 360 degree view of the customer. Technical integration is easy. Based on AI, the best-next offers are calculated and determined individually for each user.

Working with anybill

trbo supplies the AI-based platform for dynamic on-site personalization, optimization and testing; anybill supplies the digital till receipt. Retailers who already deliver content in real time from more than 50 visitor characteristics can extend that personalization logic onto the receipt — as an extra channel, not as a replacement for the SaaS solution on the website.

trbo’s self-learning algorithm remains the engine that analyses user behaviour and calculates best-next offers per user. anybill is where such an offer can appear after an in-store purchase. Teams can assess a technical link where on-site personalization and the digital receipt should meet; a live connector is not assumed here by default.

Who this is for

This is for retailers and manufacturers who, like the brands named in the profile — Ströer, Telefónica, mydays, Triumph, Vertbaudet or XXXLutz — already rely on trbo’s SaaS solution and want to use offline purchases to improve the online experience. Anyone seeking a 360-degree view of the customer journey can run the anybill digital receipt as a further touchpoint beside website personalization.

It also fits marketing and analytics teams that already steer more than 50 visitor characteristics online and do not want the in-store receipt to stay dead paper. Best-next offers that trbo calculates with AI can then reach the receipt instead of living only in the design of the online presence.

Value in brick-and-mortar retail

In the store the purchase becomes a control signal: the anybill digital receipt can carry personalized content while trbo continues on-site personalization, optimization and testing on the website. Offline purchases can feed the online experience without the branch needing its own personalization engine.

Fewer anonymous paper slips, more connection to the customer journey trbo already describes with self-learning models and more than 50 characteristics. The in-store close stays the moment of truth; anybill makes it digital, trbo makes it individual — for the same shoppers who already see personalized content online at brands such as Triumph or XXXLutz.