Why data analytics is important
Real-Time Transparency
Using the digital receipt, you enter all relevant transaction data directly at the time of purchase - without delay. We make your data usable.
Well-founded decisions
Use detailed analyses and insights to identify trends and further develop measures to achieve your goals in a targeted and data-based manner.
optimization potential
Identify weak points in processes and identify new opportunities for increasing customer loyalty, cross-selling and upselling products, and directing customers to your further marketing channels.
Data-based marketing
Personalize offers and campaigns based on your customers' actual purchase data.
Benefits for retailers and customers
Exact sales statistics
Get precise insights into your sales, item sales, and customer behavior - for improved inventory and inventory management.
Targeted campaigns
Use the data obtained to manage marketing campaigns in a targeted manner and maximize return on ad spend (ROAS).
Better customer loyalty
Create individual offers and loyalty programs based on your customers' buying habits.
Transparency & reporting
Detailed dashboards and reports enable you to measure and adjust the success of your measures at any time.
How it works - anybill Purchase Intelligence in action
1. Data integration
Your digital receipts are transferred to our data platform via your cash register system every time you make a purchase.
2. Data collection
Document data such as articles, prices, time stamps and payment methods are recorded in real time and made available for evaluation.
3. Data provision
Use interactive dashboards to clearly present sales figures, customer profiles and trends, or integrate your data directly into your business intelligence systems as an external, enriched data source.
4. Tailored insights
Create individual reports and segmentations to carry out targeted marketing campaigns and optimizations.
5. Valuable recommendations for action
Our data platform is able to use the data to provide them with valuable recommendations for further optimization, so-called actions.
Profitability & ROI
The digital document is more than just compliance - it is a driver for efficiency and growth.
Sales increase
The data-based analysis enables you to optimize your sales strategies and thus increase the average shopping cart value.
Cost savings
Easy data access, efficient processes and targeted marketing measures reduce your operating costs and improve ROI.
Optimizing warehousing
With precise sales analyses, you can minimize overstocks and bottlenecks - which provides direct cost benefits.
Comprehensible performance measurement
With transparent dashboards, you can measure the success of your measures in real time and flexibly adapt them.
Proven in practice - digital documents in use
Omnichannel connection
Companies like GLOBUS use the digital document to seamlessly direct customers to their “my GLOBUS” app after shopping in the market, to connect customer cards and thus strengthen the digital customer journey (over 30,000 registrations in the first week).
Efficiency & sustainability
Large gas station chains such as HEM, Westfalen AG, Q1, AVIA, Hoyer or team energie are massively reducing paper waste and costs, meeting legal requirements (e.g. at vending machine gas stations) and using the digital receipt as a new marketing touchpoint for offers.
Customer Loyalty & Marketing
SONNENTOR or Vinzenzmurr use digital documents to draw attention to social media, newsletters or special promotions via integrated content areas and to intensify customer loyalty. Vinzenzmurr also saves over 100 km of paper per year thanks to digital dealer receipts.
Simplified processes
Retailers such as AWG, MATT optik • akustik or YOUNiQUE appreciate the digital receipt because it simplifies warranty processing and returns. Customers can forward receipts directly to health insurance companies via email or find them immediately when needed.
All document data, including any metadata associated with the document - from item details, prices and time stamps to payment modalities - is automatically recorded and is available for you to analyze.
The collected data enables you to identify buying trends, analyze customer behavior, and develop targeted marketing campaigns that increase your conversion rates and sales.
Yes, our solution offers flexible dashboards and reporting options that allow you to monitor specific metrics and KPIs that are relevant to your business model. You can also integrate your data directly into your business intelligence systems, data lakes, data warehouses, or data meshes via interfaces.
Data is collected and updated in real time, giving you up-to-date insights into your sales processes and customer interactions at any time. They can save snapshots of their reports, which represent their data at a specific point in time.
Our solution can be seamlessly integrated into cash register systems - in most cases, no additional hardware investments are required.
