From receipt to marketing channel
Although 80% of Germans prefer to shop in brick-and-mortar stores, 47% find out about products online in advance - a gap that needs to be closed.
This is where the digital receipt comes in: It acts as a bridge between your stores and marketing channels by converting customers at the point of sale and making them addressable for you.
The impressive results speak for themselves: Increases in app downloads (+20%), user interactions (+60%), customer frequency (+12.7%) and shopping cart size (+31.7%) are achievable. Solutions such as anybill not only maximize your marketing potential through customer identification and activation, but also contribute to resource conservation (paper/CO2 reduction) and efficiency, while partnerships enable a quick go-to-market.
With digital documents, you can increase the number of your app users and addressable customers
From scan to loyal customer
With anybill, your customers can receive the receipt via a QR code every time they make a purchase at the checkout. From the receipt page, you can download your customer loyalty app in one step and then find your receipt there again. With every purchase, you therefore have the opportunity to convert an unknown customer into an app user and thus known and addressable customer.
Quickly integrated, immediate added value
anybill can be integrated into your loyalty app within a very short time. Through our SDKs, we provide you with all functions for an outstanding customer experience. Your customers search, filter, delete or comment on the receipts from day 1.
Receipts & loyalty points - without providing a card scan
With Card-Linked Loyalty, you can assign the receipt and loyalty points to your customers with every payment transaction without the customer having to present their customer card.
No app requirement: full flexibility
If you use a wallet pass instead of an app for your loyalty program, the digital receipt can also be linked to this loyalty pass. It is not necessary to use an app.
Why do loyalty programs rely on digital receipts
Digital document strengthens customer loyalty
Loyalty programs such as MeinGlobus, the Hirmer Men's Card or the Sport Schuster Summit Climbers Club rely on the digital document as a clear customer advantage. With the digital document, the customer loyalty program is upgraded. Customers can view and retrieve their receipts at any time in a central location.
Infrastructure partner for loyalty providers
Loyalty providers such as Hello Again, Convercus or Payback rely on anybill as an infrastructure partner to link the digital document with their applications.
How to convert unknown customers to app users
1. Your customer scans the receipt
Your unknown customer scans the receipt at the checkout and thus reaches our highly converting receipt receipt website on their mobile devices.
2. Save receipt in the app
The customer sees the preview of the digital cash receipt in the browser and is given the option to save this receipt in the retailer app. If he hasn't downloaded it yet, he will be redirected to the app store.
3. From download to known customer
As soon as the customer has downloaded the app and registered with the retailer's loyalty program, they will find their receipt in the app. He now has the option to link his payment card to his customer account.
4. Automatically connected
From now on, he automatically receives the receipt in his app as soon as he pays with the card or scans his customer card at the cash register.
“The digital receipt is an ideal addition to our customer loyalty program 'My Globus'.”
Integration & technical requirements
Easy & flexible
Our loyalty solutions can be easily integrated into common POS systems - usually no additional hardware is required.
Interface-friendly
Thanks to standardized APIs and SDK integrations, digital receipts connect easily with your customer card module and existing loyalty programs.
Quick implementation
Our solution can be implemented without major changes, so you can quickly benefit from the benefits.
Sustainability and cost benefits
The digital document is the answer to key challenges in modern retail. It offers much more than just saving paper:
Cost & resource savings
By avoiding thermal paper, you not only reduce your printing costs, but also reduce administrative costs.
Eco-friendly image
Companies that rely on digital solutions position themselves as modern and environmentally conscious - a decisive competitive advantage.
POS Partners
Our partners include leading providers of cash register systems. Thanks to the seamless integration of anybill, they easily expand their offering with digital, legally compliant documents and modern features. In this way, your existing infrastructure is optimally supplemented and you offer your customers an innovative service with clear paper and cost savings.
Software Partners
Providers of CRM, ERP or marketing systems integrate detailed transaction data from anybill. Use this real-time document data and customer interactions to optimize campaigns, create personalized offers based on real purchase data, and sustainably strengthen customer loyalty.
Financial Partners
Our solutions are compatible with common banks, payment service providers and card issuers. These partners provide innovative customer benefits by linking payment cards with digital receipts - for unique card-linked loyalty programs or automated processes such as expense reporting. In this way, you support all common payment methods with additional, paperless convenience.
Proven in practice - digital documents in use
Loyalty integration
Through partnerships, digital receipts can be integrated directly into leading loyalty programs, which makes participation easier and allows data to be used for personalized rewards.
Efficiency & sustainability
Large gas station chains such as HEM, Westfalen AG, Q1, AVIA, Hoyer or team energie are massively reducing paper waste and costs, meeting legal requirements (e.g. at vending machine gas stations) and using the digital receipt as a new marketing touchpoint for offers.
Customer Loyalty & Marketing
SONNENTOR or Vinzenzmurr use digital documents to draw attention to social media, newsletters or special promotions via integrated content areas and to intensify customer loyalty. Vinzenzmurr also saves over 100 km of paper per year thanks to digital dealer receipts.
Seamless experience
POCO offers customers the digital receipt via QR code or automatically via e-mail for app users with a customer card, which improves the shopping experience and simplifies administration.
After registering the payment card once, every purchase is automatically assigned to the customer account. Digital receipts are created and loyalty points and personalized offers are credited directly.
No - our solution can be seamlessly integrated into existing cash register systems. In most cases, the existing customer display is sufficient, as the digital document output is carried out via standardized APIs.
Digital receipts not only provide a paperless document, but also act as an additional digital touchpoint. With personalized content, discounts and loyalty points, you can increase the satisfaction and repurchase rate of your customers.
Our solution allows transaction data to be automatically linked to your loyalty system so that bonus points, discounts and offers are activated in real time - without manual effort.
All transaction and customer data is transmitted in encrypted form and stored in certified data centers — in compliance with GDPR, of course.
