Why you should choose anybill
The advertising landscape is changing: While traditional TV advertising is losing relevance, retail media is establishing itself as a new standard for targeted advertising and is also the fastest growing advertising channel, whose turnover in Europe is forecast at 25 billion euros by 2026.
There is considerable, often untapped potential in stationary retail, as 80% of German consumers continue to prefer the local shopping experience, which opens up enormous growth opportunities for in-store retail media.
However, the full exploitation of this potential and the general scalability of retail media are hampered by a lack of standardization, which makes the approach complex. A solution could provide a uniform data infrastructure that accelerates the integration of systems from weeks to days and thus enables the necessary efficiency and scalability.
Easy implementation & maximum convenience
1. Real-time data collection
Each digital receipt is created immediately after the payment process and provides detailed transaction data - from item information to purchase time and payment method.
2. Automatic data integration
Our standardized APIs seamlessly transfer document data to your marketing and analytics platforms. This gives you valuable insights in real time.
3. Personalized content areas
With definable content areas on the digital document, you can directly place exclusive offers, discount campaigns or targeted advertising content - without any additional manual effort.
4. Refine targeting & reporting
Use the first-party data obtained to precisely segment your target groups and optimize your campaigns in real time. Our reporting tools provide you with continuously measurable KPIs for your retail media activities.
Integration & technical requirements
Easy & flexible
Our solution is compatible with standard PoS systems - as a rule, no additional hardware is required.
Interface-friendly
Thanks to standardized APIs and SDK integrations, you can easily integrate document data into your existing CRM and marketing systems.
Quick implementation
Our retail media solution can be implemented without major changes - so you immediately benefit from real-time data and targeted campaigns.
Economic benefits & added value
The digital document is the answer to key challenges in modern retail. It offers much more than just saving paper:
Increasing ROAS
Use detailed transaction data to precisely target your advertising campaigns - this significantly improves your return on advertising spend.
Optimized targeting
Automatic customer identification and segmentation means that your campaigns are targeted - which leads to higher conversion rates.
cost efficiency
Using digital documents as an advertising platform saves printing and archiving costs and at the same time creates additional sources of income through targeted advertising space.
POS Partners
Our partners include leading providers of cash register systems. Thanks to the seamless integration of anybill, they easily expand their offering with digital, legally compliant documents and modern features. In this way, your existing infrastructure is optimally supplemented and you offer your customers an innovative service with clear paper and cost savings.
Software Partners
Providers of CRM, ERP or marketing systems integrate detailed transaction data from anybill. Use this real-time document data and customer interactions to optimize campaigns, create personalized offers based on real purchase data, and sustainably strengthen customer loyalty.
Financial Partners
Our solutions are compatible with common banks, payment service providers and card issuers. These partners provide innovative customer benefits by linking payment cards with digital receipts - for unique card-linked loyalty programs or automated processes such as expense reporting. In this way, you support all common payment methods with additional, paperless convenience.
Proven in practice - digital documents in use
Omnichannel connection
Companies like GLOBUS use the digital document to seamlessly direct customers to their “my GLOBUS” app after shopping in the market, to connect customer cards and thus strengthen the digital customer journey (over 30,000 registrations in the first week).
Customer Loyalty & Marketing
SONNENTOR or Vinzenzmurr use digital documents to draw attention to social media, newsletters or special promotions via integrated content areas and to intensify customer loyalty. Vinzenzmurr also saves over 100 km of paper per year thanks to digital dealer receipts.
Simplified processes
Retailers such as AWG, MATT optik • akustik or YOUNiQUE appreciate the digital receipt because it simplifies warranty processing and returns. Customers can forward receipts directly to health insurance companies via email or find them immediately when needed.
Seamless experience
POCO offers customers the digital receipt via QR code or automatically via e-mail for app users with a customer card, which improves the shopping experience and simplifies administration.
After every transaction, digital receipts are created in real time. With definable content areas, you can communicate targeted advertising content and offers directly to your customers.
Our solution is based on standardized APIs and SDKs, which enable a seamless connection to your existing CRM, loyalty and analytics systems - usually without additional hardware.
In addition to saving costs by not using paper, you can increase your ROAS and generate additional revenue streams through precise targeting and personalized offers.
With personalized content on the digital receipt, you can reach your customers directly at the point of sale - this increases satisfaction and increases repurchase rates.
Yes, all transaction data is transmitted in encrypted form and stored in certified data centers — in accordance with the GDPR, of course.
