Why digital receipts as a marketing tool?
Additional customer touchpoints
Each digital document creates a direct point of contact through which you can contact your customers - without any extra effort.
personalization
Use detailed transaction data to place customized offers, coupons, or news directly on the receipt.
Omni-channel connectivity
Connect brick-and-mortar purchasing with your digital channels and involve your customers sustainably.
Sustainability as a marketing argument
Show your commitment to the environment by not printing thermal paper - a powerful signal that customers perceive positively.
Benefits for retailers and customers
Increased brand presence
Place your brand, logos and messages directly on the digital documents.
Targeted customer loyalty
Personalized content makes the digital receipt an additional channel for loyalty programs and recurring purchases.
Improved conversion
Customers who are directed directly to offers or your app via the digital document convert more frequently – and in real time.
Data-based insights
The transaction data collected enables precise analyses of buying behavior and thus optimize your marketing strategies.
Marketing through digital documents
1. Content design
Integrate dynamic content areas on the digital document, e.g. for coupons, special offers or current events.
Adapt the design to your corporate identity - this is the proof of expanding your brand presence.
2. Channel link
Connect the receipt directly to your app, website, or social media channels. Clicking on the QR code directs customers to further information or loyalty programs.
3. Data-based optimization
Use transaction data collected in real time to target your advertising measures.
Create detailed customer segments and tailor your marketing campaigns to individual buying behavior.
Profitability & ROI
The digital document is more than just compliance - it is a driver for efficiency and growth.
Direct increase in sales
Through targeted cross-selling and upselling campaigns using digital receipts, you can increase the average shopping cart value.
Efficient advertising
Use real-time data to instantly adjust campaigns and improve return on ad spend (ROAS).
Long-term customer loyalty
Digital receipts offer repeated touchpoints that sustainably strengthen the loyalty of your customers - a competitive advantage that is reflected in recurring sales.
Transparent performance measurement
Thanks to detailed transaction data, you can precisely understand and optimize the success of your campaigns.
Proven in practice - digital documents in use
Omnichannel connection
Companies like GLOBUS use the digital document to seamlessly direct customers to their “my GLOBUS” app after shopping in the market, to connect customer cards and thus strengthen the digital customer journey (over 30,000 registrations in the first week).
Efficiency & sustainability
Large gas station chains such as HEM, Westfalen AG, Q1, AVIA, Hoyer or team energie are massively reducing paper waste and costs, meeting legal requirements (e.g. at vending machine gas stations) and using the digital receipt as a new marketing touchpoint for offers.
Customer Loyalty & Marketing
SONNENTOR or Vinzenzmurr use digital documents to draw attention to social media, newsletters or special promotions via integrated content areas and to intensify customer loyalty. Vinzenzmurr also saves over 100 km of paper per year thanks to digital dealer receipts.
Digital receipts offer integrated content areas where you can place personalized offers, loyalty programs and other marketing content. In this way, every document becomes an interactive means of communication.
Digital receipts provide detailed transaction data such as items, prices, time stamps and payment modalities. This data can be used to create customer segments and optimize advertising campaigns.
Data collection is done in real time - so you can adjust and optimize your campaigns almost instantly to respond to current buying patterns.
No, our solution uses your existing PoS system infrastructure. Digital document creation is carried out using standardized APIs, so that no additional hardware investments are often required.
Our interfaces enable seamless integration into existing loyalty systems. The digital receipt can be used as an additional channel to communicate bonus points, discounts and personalized offers directly to the customer.
