Fashion retail challenges
Customer expectations for returns
Especially in the fashion sector, dirty or lost paper receipts can lead to lengthy return processes.
Strong advertising pressure in competition for customer attention
Brands must constantly find new, creative ways to inspire and retain their target audience.
High expectations for the shop experience in competition with online retail
Modern consumers expect seamless, digital service - from document delivery to personalized offers.
Sustainability aspects
Sustainability is an important selling point in the fashion & lifestyle segment - avoiding paper receipts strengthens your green image.
Benefits for fashion retailers
The digital document is the answer to key challenges in modern retail. It offers much more than just saving paper:
Modern customer experience
Digital receipts create an additional, innovative touchpoint that presents your brand in a friendly and contemporary way.
Personalized offers
Use content areas on the digital receipt to communicate exclusive collections, discount campaigns or event invitations directly.
Optimized return processes
With digitally archived documents, returns and exchange processes can be processed faster and more easily.
How it works in brief
1. Payment process & document issuance
While the customer waits at the cash register until the cashier has scanned all the clothes, the customer can already scan a QR code which will be redirected to the receipt website. As soon as the checkout process is complete, he will have access to his receipt on this page.
2. Convert customers to your marketing channel
On the receipt receipt website, the customer has the option of sending the receipt by e-mail and signing up for the newsletter at the same time. If you've already launched an app, you can link the receipt to your app. To do this, your customer is directed from the receipt website to the app store and, after downloading, immediately finds the document in their app. Customers who do not want to provide any data can also download the document as a PDF.
3. Advertising space on the receipt
The advertising space on the receipt is ideal for displaying coupons or pointing out current promotions. This gives your customers a strong incentive to buy from you again as soon as possible.
4. Automatic data transfer
All relevant transaction data (items, prices, time, payment method) is transferred to your system in real time.
5. Integration with loyalty and marketing programs
By connecting to existing customer card and CRM systems, you can activate personalized offers and bonus programs directly from the receipt.
In fashion retail, the document is very important
safekeeping
The receipt is essential in fashion retail to enable customers to return goods. With digital cash receipts, your customers are no longer dependent on archiving their paper receipts. This provides you with a strong buying incentive.
communications
The fashion industry always thrives on new trends and collections. With anybill, you increase the number of addressable customer profiles. As a result, your marketing reaches more prospects.
“At Hirmer, we combine tradition with innovation. With anybill's digital receipt solution, we are not only optimizing the service for our customers, but also sending a clear signal of sustainability and digital excellence.”
Strategic added value & profitability
Increasing conversion rates
By using personalized offers on the digital receipt, you increase repurchase rates and the average shopping cart value.
Optimizing marketing campaigns
Use detailed transaction data collected in real time to precisely manage your campaigns and maximize ROI.
POS Partners
Our partners include leading providers of cash register systems. Thanks to the seamless integration of anybill, they easily expand their offering with digital, legally compliant documents and modern features. In this way, your existing infrastructure is optimally supplemented and you offer your customers an innovative service with clear paper and cost savings.
Software Partners
Providers of CRM, ERP or marketing systems integrate detailed transaction data from anybill. Use this real-time document data and customer interactions to optimize campaigns, create personalized offers based on real purchase data, and sustainably strengthen customer loyalty.
Financial partners (banks, PSPs, issuers)
Our solutions are compatible with common banks, payment service providers and card issuers. These partners provide innovative customer benefits by linking payment cards with digital receipts - for unique card-linked loyalty programs or automated processes such as expense reporting. In this way, you support all common payment methods with additional, paperless convenience.
Proven in practice — digital documents in use
Omnichannel connection
Companies like GLOBUS use the digital document to seamlessly direct customers to their “my GLOBUS” app after shopping in the market, to connect customer cards and thus strengthen the digital customer journey (over 30,000 registrations in the first week).
Simplified processes
Retailers such as AWG, MATT optik • akustik or YOUNiQUE appreciate the digital receipt because it simplifies warranty processing and returns. Customers can forward receipts directly to health insurance companies via email or find them immediately when needed.
Seamless experience
POCO offers customers the digital receipt via QR code or automatically via e-mail for app users with a customer card, which improves the shopping experience and simplifies administration.
Loyalty integration
Through partnerships, digital receipts can be integrated directly into leading loyalty programs, which makes participation easier and allows data to be used for personalized rewards.
After the payment process, a digital receipt is generated - visible via a QR code, in your app or via email. Existing customer accounts are automatically recognized so that personalized offers can be directly integrated.
Yes, our standardized APIs provide a seamless connection to your loyalty and CRM systems to realize bonus points, discounts, and personalized offers directly on the receipt.
By not printing thermal paper, you can achieve significant savings on printing costs while simplifying administrative processes.
Digital receipts provide a modern, flexible shopping experience by speeding up the checkout process, providing personalized content, and simplifying returns or warranty cases.
All transaction data is transmitted in encrypted form in real time and stored in certified data centers - GDPR-compliant and secure, of course.
