100M+ receipt records per month · 450+ retailers · 90+ software & MarTech partners
Real-time data in retail enables
Get more from every purchase. anybill turns real shopping data into valuable insights, relevant customer contacts, and concrete actions.
In use at leading retail companies
Pre-Purchase
Set purchase incentives, run promotions, and become relevant before the visit.
In-Store Journey
A frictionless checkout and a shopping experience that turns anonymous shoppers into known customers.
Post-Purchase
Loyalty programs, discount coupons, and customer communication drive the next purchase decision.
Those who know their customers grow more profitably
The real-time data infrastructure for connected retail
The anybill Data Layer connects payment, POS, and MarTech systems into a real-time data foundation. Isolated data silos become a connected customer view.
Plug & Play Integration
Seamless Checkout
Resource efficiency
The digital receipt becomes the strongest touchpoint in retail
The anonymous shopper becomes an identified customer — seamlessly at the point of sale. Every scan creates first-party data that enables personalized customer interaction.
In-Store Conversion
First-Party Data
Omnichannel connectivity
Unused customer data becomes real relationships
Loyalty programs, personalized offers, and app integration — all based on real purchase behavior. Every purchase becomes the starting point for the next interaction.
Engagement
Opt-ins & app integration
Increase repurchase rate
Campaigns become measurable across all channels
Digital ad spend is linked directly to real in-store purchases. For the first time, ROAS in brick-and-mortar retail becomes transparent, even without an app, right at the POS.
Measurement & Attribution
ROPO
Cross-channel transparency
From data to insights and recommended actions.
Purchase Intelligence brings all data together, automatically detects patterns, and delivers AI-based recommended actions in real time.
Analytics — data at a glance
Insights — pattern & trend detection
Actions — recommendations in real time
100,000,000+
digitized receipt records per month
digitized receipt records per month
450+ retailers
90+ software & MarTech partners
The anybill Data Layer
Isolated data silos become a connected customer view. The Data Layer connects payment, POS, and MarTech into a real-time data foundation.
Valuable for every industry in retail
From grocery retail to electronics. Wherever transactions happen, valuable data is created.
Those who know their customers grow more profitably
The most innovative retailers work with anybill. From hypermarkets to gas stations.
The digital receipt is an ideal complement to our 'mein GLOBUS' loyalty program.
Sigrun Löffelholz
Head of Marketing, GLOBUS
We were able to connect anybill's solution to our existing POS system with ease. This lets us create new customer touchpoints right at the moment of purchase.
Konstantin Rentrop
Managing Director, Sporthaus Schuster
We gain an additional touchpoint and make the moment after refueling even more convenient. This lays the foundation for building our customer relationships more purposefully going forward and delivering offers that fit.
Alexander Renz
Managing Director, Alternoil
We have always had purchase data. Thanks to anybill's Purchase Intelligence, we now see for the first time exactly where buying behavior is changing and how product sales are developing. The AI suggests concrete measures that we can implement immediately. That leads to clear decisions and saves a great deal of time.
Jörg Tiedemann
Head of Gas Stations, HOYER
The digital receipt creates an additional touchpoint at the POS, strengthens customer loyalty, and opens new possibilities for dialogue.
Markus Kienel
Managing Director, Sonderpreis Baumarkt
With the introduction of digital receipts, we create an additional valuable customer touchpoint.
Michael Hövelmann
Chief Executive Officer, AWG
With anybill, we create the transition from brick-and-mortar retail into the digital world. Our app is a central element for us. The digital receipt feature now makes it even more attractive.
Petra Czora
Head of Marketing, ROSSMANN
Digital receipts are a central touchpoint for modern customer loyalty. Together with anybill, we specifically strengthen our HIRMER MÄNNERKARTEN program (HIRMER men's card).
David Thomas
Head of Department, HIRMER
Working with anybill not only enables us to introduce the digital receipt, but also opens new perspectives on sustainability and customer communication.
Philipp Reschke
Member of the Executive Board, Eintracht Frankfurt
What retailers achieve with us
How strong the four effects are depends on store network, purchase frequency, and data quality. Documented figures from live projects are in the success stories.
Recognize more customers
Significant growth in addressable, identifiable offline shoppers.
Generate higher ROAS
Avoid wasted spend through highly precise campaign steering.
Build real loyalty
From transactional business to recurring, steerable revenue.
Reduce paper & costs
Fewer paper receipts mean less printing and less effort at checkout.
Customer Success Story
"With anybill, we strengthen our HIRMER bonus program."
The group pursues a clear digital strategy, with customer service and sustainability playing a central role.
The focus was on expanding customer service with a digital touchpoint that fits the existing loyalty program, the MÄNNERKARTE (men's card).
FAQ: Frequently asked questions
What is the anybill Data Layer?
The Data Layer connects payment, POS, and MarTech systems into a real-time data foundation. Isolated data silos become a connected, usable customer view.
How does an anonymous shopper become a known customer?
Through the digital receipt: when the receipt is scanned at checkout, the customer opts in and goes from anonymous shopper to identified customer with a 360° profile.
Can advertising success be measured in brick-and-mortar retail?
Yes. anybill links digital ad spend directly to actual in-store purchases. This makes ROAS transparent even for formerly anonymous offline shoppers.
Was leistet Purchase Intelligence?
Purchase Intelligence führt Daten zusammen, erkennt automatisch Muster und liefert KI-basierte Handlungsempfehlungen. Von Data über Context zu Action.
How much effort does integration take?
Integration is seamless via anyConnect and can be easily connected to existing POS systems. Without major extra effort.
New perspectives for brick-and-mortar retail
Talk to our team now.
See how anybill turns transactions into valuable interactions. We will get back to you within 24 hours.
Stay up to date on how brick-and-mortar retail uses digital receipts, customer data, and AI to understand customers better and reach them more precisely.
