When purchase data turns into decisions
Purchase Intelligence is the AI layer on top of your receipt data. PI automatically identifies patterns, trends and opportunities in real time. This gives retailers valuable insights and actionable recommendations from everyday transactions, helping them improve assortments, campaigns and customer relationships.
Understand baskets
PI shows which products are bought together, identifies natural complements and supports assortment decisions based on real purchasing patterns.
Identify customer groups
RFM analysis and basket data reveal customer segments that can be targeted and activated based on real shopping behavior.
Improve campaigns
PI measures which activities work and shows which measures have the greatest impact. This helps you allocate budgets more effectively.
Chat with your data
With “Chat with your data”, you can ask complex questions easily, without BI expertise or preparation, simply by using natural language.
Activate personalization
Insights from purchase data can be used directly to deliver relevant offers and content via the digital receipt.
What Purchase Intelligence makes possible
Geo-context and location performance
Understanding geo-context shows how buying behavior, brand preferences and price sensitivity differ by region. By linking real transaction data with location information, regional patterns become visible — for example, where organic products overperform, discount brands dominate or premium assortments see particularly strong demand.
Shopping Missions im Überblick
Die Analyse ist ein zentrales Element des modernen Category Managements. Sie ermöglicht eine Mission-based Sortimentsoptimierung, bei der Produktrollen (Traffic Builder, Routine Item, Destination Category etc.) anhand realer Kaufkontexte bewertet werden. Auf dieser Basis lassen sich strategische Preisbänder, Promotionskalender und POS-Platzierungen steuern.
Kundenwertanalyse auf Basis realer Käufe
Die RFM-Matrix (Recency, Frequency, Monetary) segmentiert Kunden nach ihrem tatsächlichen Kaufverhalten: Purchase Intelligence kombiniert diese Dimensionen auf Basis realer Transaktionsdaten und macht wertbasierte Segmente sichtbar, von treuen Stammkunden über Gelegenheitskäufer bis zu Reaktivierungspotenzialen. So wird Customer Value messbar.
Campaign impact analysis
Purchase Intelligence makes campaign effects visible down to SKU and basket level. By linking transaction data with channel, period or region, it becomes clear which measures truly influence sales, basket value or repeat purchases. This makes it easy to evaluate promotions, price actions and in-store activities and optimize them precisely.
Basket clusters and shopper segments
Purchases reveal how people make decisions. Basket patterns uncover shopper groups who behave similarly. This creates segments like everyday shoppers, connoisseurs or price-sensitive buyers. It becomes clear which assortments and messages resonate with which audience. This provides guidance for assortment planning, messaging and campaign strategy.
Category shares by brand
Category and brand shares are derived from real baskets at SKU, category and location level. This shows where brands gain or lose share and how assortments evolve. The effect of shelf placement and trade marketing investments becomes visible, creating transparency and supporting targeted assortment steering and budget allocation.
All document data, including any metadata associated with the document - from item details, prices and time stamps to payment modalities - is automatically recorded and is available for you to analyze.
The collected data enables you to identify buying trends, analyze customer behavior, and develop targeted marketing campaigns that increase your conversion rates and sales.
Data is collected and updated in real time, giving you up-to-date insights into your sales processes and customer interactions at any time. They can save snapshots of their reports, which represent their data at a specific point in time.
Yes, our solution offers flexible dashboards and reporting options that allow you to monitor specific metrics and KPIs that are relevant to your business model. You can also integrate your data directly into your business intelligence systems, data lakes, data warehouses, or data meshes via interfaces.
Durch die Verknüpfung von Beleg- und Zahlungsdaten lassen sich konsistente Kundenprofile erstellen. Über das anybill Partnerportal können personalisierte Inhalte, Coupons und Kampagnen regelbasiert gesteuert und direkt über Belegflächen oder Belegerhaltseiten ausgespielt werden.
Our solution can be seamlessly integrated into cash register systems - in most cases, no additional hardware investments are required.
