Overview
Miles & More is Europe's leading loyalty program for people on the move. 30 years of experience and collaboration with 200 partners worldwide make the program operator, Miles & More GmbH, an expert in individual customer approach and retention.
Solution
Miles & More GmbH uses the POS system from BE-terna – a strong technology partner of anybill. This allows Miles & More to issue receipts digitally in all Worldshop stores immediately – cost-effectively and legally compliant. Miles & More also uses the digital receipt as a digital touchpoint for customers, utilizing advertising space to draw attention to convenience products. anybill provides sophisticated SDKs for the customer frontends of Miles & More GmbH. This digital solution saves effort and development capacity just as it saves paper – making a valuable contribution to the environment.
Jessica Oberröder, Manager Retail at Miles & More, reports on the user experience with digital receipts in the "Worldshop" stores at German airports: "I see the main advantage of digital receipts for customers in receipt management. Especially for 'warranty-heavy' products like suitcases, it's added value to archive the receipt digitally because paper receipts can sometimes get lost."
