anybill and Snabble have a common goal: to revolutionize stationary retail! That's why we launched a qualitative survey in our Linkedin communities together in November 2021. Our aim was to get to know our communities even better and to obtain insights and sentiments from them on various topics from the digital retail industry. With a total of 3600 followers from anybill and Snabble, a wide audience could be addressed with multiple choice questions. Are you ready for the latest trends in digital retail? Does your company have a digitization strategy for the next few years? Digitalization and the 21st century are closely linked. We wanted participants to become aware of the extent to which digitization and a strategy for it even play a role in their company. 67% of respondents answered that they already have a strategy, 22% said they have a rough roadmap and 11% do not yet have a digitization strategy at all.This sentiment clearly shows that digitization is already playing an important role or will play an even more important role in the future. anybill and Snabble rely on digital solutions at the point of sale — which for both customers Both retailers and retailers represent an important part of a successful and future-oriented strategy. In which form will digital services become more established in stationary retail? Almost 90% of respondents were certain of this: “As an embedded service.” Only one out of ten respondents was of the opinion that a single-app solution would become more established. Snabble and anybill focus on an embedded service solution: The core function of Snabble, the Scan & Go function, can be integrated into existing apps as an SDK (software development kit). Anybills SDK can also be integrated into existing apps to offer digital receipts via the partners' application. The advantage of embedded services is obvious: It is not necessary for customers to use an extra app for each digital service at the POS, but to be able to use all digital services in parallel in one application. What is the maximum number of digital services you would offer in stationary retail? As providers of digital receipts and Scan & Go, anybill and Snabble already offer two different digital services in stationary retail. However, there are many other offers, such as the smart shopping list, WiFi in the store, real-time information during shopping or bonus programs. We asked ourselves and our community: How much is perhaps also “too much”? The most popular answer with 63% was: “As many as possible.” E-Commerce Magazine, for example, also confirms this in an article from 2020, in which they explain that “almost three quarters of German Internet users want more service through digital technologies when shopping in stationary retail stores.” Supply and demand are therefore in line. It can be added that in our Linkedin survey, 19% each voted for “Maximum 2” and “Maximum 5” digital services in stationary retail. There is therefore a desire for digital services. How many are meaningfully involved should always be adapted to the individual situation. Our motto is, of course, “The more the better”, as digital receipts and Scan & Go solutions can already be used to increase customer satisfaction and optimize and speed up the checkout process. What problems arise when implementing digital services at the point of sale? Some are still reluctant to implement digital services for various reasons: 48% of respondents voted in favour of the answer option that “too little know-how” was a problem here. “Too much hardware” was the decisive pain point for 21%, for 17% it was “legal issues.” Only 14% of respondents voted for “Too high costs.” Tobias Gubo, CTO and co-founder of anybill, explains: “Cash register systems are mostly B2B products that are designed to optimally process customers at the POS. We provide the sophisticated B2C solution for digital documents without having to open up the new subject area for end customers. With our know-how, we therefore support all retailers in order to make implementation as easy as possible.” Snabble and anybill function not only as a simple service provider, but as partners with holistic solutions and a common goal: to digitize the point of sale. What requirements does your cash register system have to meet in order to be able to offer digital services in your shop? There is only one correct answer here: “It must be expandable.” This answer option was also chosen by 86% of respondents. No extra hardware is required, but 10% of our participants thought so. 5% voted for “The cash register system must not be handheld”, but this assumption is also incorrect. The decisive factor is the expandability of the cash register system, because when this factor exists, the implementation of digital services is no problem. Snabble can both function as a separate cash register system and be integrated into the existing cash register. The digital receipt with anybill can also be booked as an additional module. With an expandable cash register system, digital services can therefore be seamlessly integrated and thus provide customers, but also retailers themselves, with a better shopping and sales experience. Would you like to find out more about our “Digital Retail Survey 2022”? Then read the second part here at Snabble, which deals, for example, with the relevance of sustainability at the POS or the maximum time required to implement digital services! The Digital Retail Survey 2022 by anybill & Snabble is not representative. It simply reflects a sentiment in the Linkedin communities of anybill & Snabble.
