Cologne-Rodenkirchen. Rüdiger Lippmann is the owner of Living & Cooking, a shop for selected cooking and baking products in Cologne-Rodenkirchen. In Lippmann's shop, everyone will find the right utensils for the hobby kitchen and bakery at home. Since summer 2021, Lippmann has been offering its customers high-quality products as well as digital receipts in its shop. Lippmann found out about digital receipts through an advertising email from his credit card payment processor PAYONE, which promoted a pilot project with digital receipts. Lippmann swears by the RELOTEC cash register system. Lippmann said about the cash register system: “The cash register software is user-friendly. The integration worked great and various payment methods are well implemented.” With the additional feature for digital receipts, Lippmann is fully equipped for tomorrow's customers. How are digital receipts received by Lippmann's customers? “Younger customers, I say up to 55, are very well received by the digital receipts and a number of customers scan the receipt. Digital receipts are often stored even for larger purchases, for which the receipt is important,” says Lippmann. He also adds that for smaller amounts, the option of not having to print out the receipt but only to display it in the form of a QR code on the customer display is an interesting and welcome feature for him to save cash receipt waste. “Customers are generally positive about avoiding paper briefs. After all, such a receipt with an attached card receipt is at least 40 cm long,” adds Lippmann. Innovative company for the future According to Lippmann, the reactions to the new technology in living & cooking have also been received positively. Lippmann says: “We also distinguish ourselves as an innovative company.” There is a need for some explanation when no receipt is printed out, because: “From time to time, customers have the impression that if no printed receipt is issued, we have the money black in the cash register. This is actually sometimes addressed.” However, Lippmann immediately admits such mistrust in his shop in Cologne-Rodenkirchen and introduces his customers to the technology for digital receipts. His target group in his household goods store consists of up to 95% female customers. As an argument for digital receipts, Lippmann often refers to the environmental factor, because digital receipts can save unnecessary thermal paper consumption. The digital receipt is also a welcome alternative for complaints and exchanges. Because this is easier to find than a printed receipt, which often disappears without a trace. A uniform location for digital receipts is desiredIn addition to the function of scanning the digital receipt, Lippmann wants a uniform location where digital receipts are collected. Customers could then collect receipts in every conceivable store and use a sorting function to select all receipts that are important in the longer term. anybill aims to deliver a digital receipt for every payment — in merchant apps, banking and payment apps or without an application — where tomorrow's consumers expect receipts. For comprehensive technical coverage, anybill relies on cash register integrations and, with flexible and scalable API services, retailers of all sizes and industries have the option of issuing digital receipts. anybill acts as a technical enabler and, via SDK modules, enables digital receipts to be used as an embedded service in third-party applications, such as banking or merchant apps. We are encouraged by the positive response from Rüdiger Lippmann and are pleased when we can equip other retailers with technology for digital receipts. anybill stands for partnerships — because we are convinced that we are better together.
