New marketing channels at the point of sale: The trending topic of 2024

2024: The year of the digital revolution at the point of sale

Retail stands on the threshold of a digital revolution, and digital receipts play a key role in it. In this article, we look at the most important point-of-sale (POS) trends for 2024 and show how digital receipts are decisively shaping these developments.

All-in-one devices (S-POS): A new era of POS systems

Smart point-of-sale (S-POS) systems are revolutionizing the way transactions are processed.

"All-in-one devices not only simplify the checkout process, they also enable the seamless integration of digital receipts," explains Lea Frank, Managing Director of anybill.

Here, digital receipts offer:

• A clear transaction history
• Easy access for retailers and customers
• A more effective checkout process

Self-checkout (SCO): Autonomy for customers

The trend toward self-checkout continues to gain momentum in 2024. SCO systems equipped with scanners, weight sensors, and payment terminals allow customers to complete their purchases on their own.

Benefits of integrating digital receipts into SCO:

1. Shorter waiting times
2. A faster shopping process
3. A consistent receipt design across all checkout processes
4. Greater sustainability through less thermal paper

EV charging: Digital receipts for e-mobility

With the new German charging station ordinance, the integration of payment terminals at charging stations becomes mandatory. Digital receipts play a decisive role here:

• Meeting the receipt mandate (Bonpflicht) without on-site staff
• Overcoming logistical challenges (no paper roll changes needed)
• Customers can retrieve receipts at any time via a web portal

Innovative marketing strategies at the POS

Digital receipts open up new horizons for marketing at the POS:

• Use as a platform for marketing and information purposes
• Stronger customer loyalty
• Additional opportunities for interaction
• Personalized offers, coupons, and loyalty programs

Customer loyalty and precise targeting

The fine granularity of digital receipt data enables:

• Precisely tailored customer loyalty measures
• Targeted allocation of loyalty points, discounts, or cashback
• Personalized targeting based on SKU-level data

Modern payment strategies

In 2024, payment methods such as Account2Account and Tab2Pay are gaining importance. Digital receipts support this development:

• Seamless integration of modern payment methods
• Direct digital receipt delivery for contactless payments and digital wallets
• An innovative way to receive receipts directly with the card payment after a one-time registration

A focus on sustainability

Digital receipts contribute significantly to sustainability in retail:

• Minimized paper consumption
• A smaller CO2 footprint
• Support in achieving ESG (environmental, social, and governance) goals

Conclusion: The future of retail is digital

The year 2024 marks a turning point in the digitalization of the point of sale. From all-in-one devices and self-checkout to EV charging and innovative marketing and payment strategies – retail is undergoing a profound transformation.

Digital receipts play a central role in this transformation:

• They increase efficiency at the POS
• They promote sustainable business practices
• They strengthen customer loyalty
• They contribute to sales growth

Integrating digital receipts is not just a technological advance – it is a decisive step toward the customer-focused, efficient, and sustainable retail of the future. Retailers who recognize and act on these trends early will position themselves at the forefront of a digital revolution that will change retail for good.