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New Customer Touchpoints at 30 Locations

Food Retail
5
min reading time

Overview

The family business SONNENTOR was founded in 1988. The company is internationally known primarily for its colorful product innovations in the tea and spice range. Fans also appreciate its ecological commitment. With packaging made from renewable resources, palm oil-free products, CO2-neutral operations, and direct trade with organic farmers worldwide, the herb specialist shows: there is another way!

Solution

The introduction of digital receipts enables SONNENTOR to save valuable resources and further reduce its environmental impact. By refraining from the unnecessary printing of countless receipts, SONNENTOR stores set an important example for sustainability in the organic retail sector. By using this innovative technology in the ETRON POS system, SONNENTOR positions itself as a pioneer in organic retail and once again demonstrates its commitment to sustainable practices.

Manuela Raidl-Zeller, Managing Director at SONNENTOR: "With the digital receipt, we create digital touchpoints with our customers. Our young fans, in particular, are very curious and enthusiastic about the switch." Lisa Roithner oversees franchise marketing at SONNENTOR and led the project for introducing the digital receipt: "The introduction of anybill's digital receipt is one of my favorite projects from last year. This is partly due to the excellent coordination within the project team and the ideal support we received during implementation. On the other hand, it's also an important further step towards sustainability for us. With anybill, we avoid printing countless receipts and thus save valuable resources." Franchise partner Doris Winkler is also enthusiastic: "With the digital receipt, we meet the legal requirements of mandatory receipt issuance in a resource-saving way without printing receipts. Another major advantage is that the automatic receipt printing for card payments is eliminated, which also means clear cost savings for us."

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