Berlin/Munich, 03.02.2025 — Retail media has long been more than just a trend — it has become one of the most important growth drivers for retail. According to forecasts, the European market will reach a volume of 25 billion euros by 2026.
Why retail media is becoming more relevant
Retail media is currently experiencing a real boom and is increasingly becoming a strategic focus in retail. This is due to several factors:
- Additional revenue streams: Retailers can monetize advertising space both online and offline.
- Merging offline and online: Customers are increasingly interacting seamlessly between worlds, which makes data-driven targeting decisive.
- Efficiency through targeted communication: Brands are looking for ways to use their marketing spending more effectively, and retail media offers the opportunity to display advertising messages in a targeted manner based on first-party data.
- Elimination of third-party cookies: The elimination of third-party cookies makes the use of first-party data increasingly central for data-driven marketing strategies.
anybill's contribution to retail media
A key aspect of retail media is the use of first-party data. These are essential for precise targeting and measuring the success of advertising campaigns. But how can retailers collect such data efficiently and cost-effectively? This is where anybill comes in.
Converting anonymous customers to app users
By integrating digital receipts, anybill enables retailers to identify anonymous customers at the point of sale (POS) and convert them into known users. Using a QR code scan, customers can digitally retrieve their receipts and thus be redirected directly to a retailer app or website. The result: higher app downloads and valuable first-party data.
Measure campaign success in real time
Another advantage is the ability to measure and evaluate campaign successes directly. This is achieved thanks to document data, which anybill provides through existing integrations into cash register systems. This data flows seamlessly into the systems of providers of retail media solutions, creating a closed cycle of data collection, analysis and optimization.
Added value of the partnership: anybill x retailmediatools
retailmediatools is a leading provider of retail media solutions in Germany. Their platform enables brands and retailers to target advertising campaigns along the entire customer journey. With the cooperation between anybill and retailmediatools, retailers are given a direct interface to transaction data. That means:
• Real-time campaign validation: The use of transaction data in real time enables direct evaluation and adjustment of campaigns.
• Better targeting: Thanks to first-party data, advertising campaigns can be targeted more precisely
• Quick go-to-market: Since existing POS system integrations are built on in addition to the partnership with retail media tools, implementation is particularly fast and efficient.
Conclusion: First-party data as the key to retail media success
The partnership between anybill and retailmediatools sets new standards for retail media by giving retailers access to valuable first-party data and real-time campaign analyses. By integrating digital receipts at the point of sale, anybill not only offers an efficient way to convert anonymous customers into known users, but also creates the basis for more precise targeting and a seamless customer journey. The rapid implementation via existing cash register system integrations makes the solution particularly attractive and marks a decisive step towards data-driven marketing strategies based on real transaction data.
About retailmediatools GmbH
retailmediatools is an innovative technology company based in Berlin that specializes in the development and provision of retail media solutions. Since its founding in 2021, the company has been helping retailers transform their retail spaces and digital channels into powerful advertising platforms.
Comments on the partnership between anybill and retailmediatools
Magnus Aufschild, founder & CEO of retailmediatools, confirms: “Thanks to the integration of digital documents, we are increasing data quality and creating new opportunities for precise targeting and campaign measurement. The solution can be seamlessly integrated into existing systems — a seamless plug-and-play experience that enables retailers to benefit from the benefits of data-driven retail media strategies without much effort.”
Lea Frank, co-founder & CEO of anybill, adds: “The cooperation with retail media tools shows how digital receipts not only improve the checkout process, but can also become a central component of modern retail media strategies. Together, we create added value for retailers and brands. ”
