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Digital receipts in over 350 branches: Special price DIY store focuses on customer loyalty at the POS

12.08.2025
5
min reading time

Neustadt near Coburg/Munich, August 12, 2025 — Customers of Special Price Hardware Store will now also receive their receipt digitally. This is made possible by the cooperation between FISHBULL Franz Fischer SE & Co. KG, anybill and the cash register system partner EuroSuite (Zucchetti Germany GmbH). The digital receipt is offered directly at the cash register and can be retrieved via a QR code on the customer display or in the maker app.

Digital document strengthens customer loyalty and saves resources

“We wanted a solution that not only worked for app users, but also offered added value to all customers. The digital receipt creates exactly this additional point of contact at the POS and strengthens our digital customer loyalty,” says Marcus Kienel, managing director at Special Price Baumarkt.

“The digital receipt is convincing on several levels: We significantly reduce paper consumption, relieve our branch processes and at the same time open up new opportunities in dialogue with our customers. The implementation went smoothly and the solution has arrived in our everyday lives,” Kienel continues.

New touchpoint directly at the checkout

The digital document replaces the classic paper document and can be easily scanned using a QR code or saved in the app. This creates a new, digital point of contact directly at the point of sale — regardless of whether someone is already registered or is an app user. For Special Price Baumarkt, this is an important step towards further expanding its omnichannel strategy and reaching more customers digitally.

Lea Frank, co-founder and CEO of anybill, says:

“With the digital receipt, every payment moment becomes the start of a digital customer relationship. The fact that the solution not only works for app users, but really reaches everyone, is a real game changer for retailers such as special price hardware store. In conjunction with the maker app, a continuous customer journey is created from purchase in the market to other digital services and offers that are specifically tailored to individual customers. ”

Technical implementation with EuroSuite

The integration was carried out using the EuroSuite cash register system from Zucchetti Germany GmbH. Since April 10, 2024, the solution has been in live operation in all over 350 branches. At the same time, all employees were trained internally and integrated via the intranet.

About FISHBULL Franz Fischer SE & Co. KG

With the retail chain Special Price Baumarkt, FISHBULL Franz Fischer SE & Co. KG operates over 350 DIY stores throughout Germany, including around 170 independent franchise stores. Founded in 2005, the company has a unique concept in Germany: The hardware stores at Special Price Baumarkt are usually only between 650 and 1200 square meters in size. Around 4,000 employees contribute to the company's success every day. Elke Fischer manages the business. More below www.sonderpreis-baumarkt.de.

About anybill

anybill enables digital receipts directly at the point of sale and integrates seamlessly into existing cash register systems. Anybill thus creates new marketing and loyalty touchpoints in stationary retail and connects retailers, technology partners and end customers. The digital document thus becomes a tool for customer loyalty, efficiency and sustainability.

Press contacts

FISHBULL Franz Fischer SE & Co. KG

Maren Scholz

Telephone: +49 177 881 04 43

email: contact@marenscholz.com

anybill GmbH

Thomas Wiedmayer

Telephone: +49 170 764 52 94

email: thomas.wiedmayer@anybill.de

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