Köngen, 28/08/2024 – AWG Allgemeine Warenvertriebs-GmbH, a leading fashion retailer, has announced the launch of digital receipts at 248 locations. By integrating anybill’s digital receipt solution into the BE-terna POS system, AWG now offers customers a modern and eco-friendly alternative that goes far beyond the traditional paper receipt.
Switching to digital receipts brings numerous benefits for AWG:
Easy management: AWG customers can manage their digital receipts more conveniently. They’re easier to find than paper receipts and can be used more flexibly for returns and exchanges. This also speeds up the checkout process for AWG.
Sustainability: By eliminating the use of thermal paper, AWG customers make a more environmentally conscious choice and contribute to reducing tons of receipt waste.
Enhanced customer experience: The digital receipt can be scanned as a QR code at the checkout and saved in real time. Simply displaying the digital receipt as a QR code on the customer display fulfills the legal receipt issuance requirement.
Valuable marketing channel: AWG can use the content areas on digital receipts to promote current campaigns and offers – creating an additional digital touchpoint with customers.
Lea Frank, Co-Founder and CEO of anybill, shared her excitement about the collaboration:
“The partnership with AWG shows how fashion retailers can not only optimize checkout processes by introducing digital receipts but also strengthen customer relationships. We’re excited to support AWG on their journey toward greater sustainability and digital transformation.”
AWG CEO Michael Hövelmann also highlights the benefits of the new solution:
“By introducing digital receipts, we’re clearly committing to sustainability and innovation. We not only save significant amounts of thermal paper but also create an additional valuable customer touchpoint. Our customers appreciate the ease of use and the ability to manage receipts digitally, especially when it comes to returns and exchanges.”
About anybill
anybill aims to provide a digital receipt for every payment – in retailer apps, wallets, banking and payment apps, or even without an app – wherever digital receipts are expected and needed. The company positions itself as a tech enabler, closing a critical gap in today’s (payment) infrastructure and acting as a platform for all retail stakeholders. One of the key elements in ensuring broad technical coverage is anybill’s partner network. anybill was founded in December 2019 by Lea Frank and Tobias Gubo and is based in Regensburg and Munich.
About AWG – Allgemeine Warenvertriebs-GmbH
AWG has been selling fashion for women, men, and children for over 55 years under the motto “Alle Werden Glücklich” – “Everyone Becomes Happy.” With 248 stores and more than 3.5 million AWG CARD holders, the company is one of Germany’s 50 largest textile retail chains and continues to expand. Since 1969, AWG has been known for offering fashion for every occasion and every individual.
Contact
AWG Allgemeine Warenvertriebs-GmbH
Imanuel-Maier-Straße 2
73257 Köngen
Phone: +49 7024 9714-0
info@awg-mode.de
anybill
Simon Rieger
Team Lead Brand Marketing, PR & Communications
Phone: +49 170 7645 294
simon.rieger@anybill.de
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