Overview
Classic is part of Christian Lühmann GmbH, a long-standing family-owned company that operates over 190 fuel stations across twelve German states. With a strong focus on regional presence, reliability and customer orientation, Classic stands for trust and service. To modernize internal processes and improve customer experience, Classic has now introduced digital receipts at participating fuel stations.
Objective
Thermal paper receipts generate high costs and negatively impact the environment. At the same time, customers expect seamless digital services. Classic was therefore looking for a solution that would be environmentally friendly, legally compliant and open up new opportunities for direct customer communication.
Implementation
In collaboration with anybill, Classic introduced a digital receipt solution that is easy to use and legally compliant. At the terminal, customers are asked if they would prefer a digital receipt instead of a printed one. If they agree, they can simply scan a QR code with their smartphone. They then have the option to download the receipt as a PDF or receive it via email – no app or registration required.
The process is quick and smooth. Legal requirements are met simply by showing the QR code, and the checkout flow remains uninterrupted, making the rollout highly efficient.
Voices from the Partnership
Volker Kretschmer, Authorized Officer at Classic Fuel Stations:
“The digital receipts open up new channels for direct communication and marketing, allowing us to place personalized offers and messages directly on the receipt. We hope this will strengthen customer loyalty and unlock new cross-selling opportunities.”
Lea Frank, Co-Founder and CEO of anybill:
“With Classic, we’ve gained another strong partner in the fuel station sector. The company is using digital services strategically to enhance both customer experience and marketing potential. The simplicity of the solution makes it especially valuable for both staff and customers.”
Result
By introducing digital receipts, Classic creates real added value at the fuel station. Paper costs are reduced, processes become more efficient and a new communication channel for personalized offers emerges. The solution supports Classic in achieving its sustainability goals while integrating modern digital services into everyday operations.
