Burgwedel/Munich, 07.05.2025 — ROSSMANN has the digital receipt service from Anybill into the ROSSMANN app integrated. This means that ROSSMANN customers will now receive their receipts digitally in the app and can therefore benefit from a seamless shopping experience. With the new function in the app, the drugstore company is not only increasing the number of monthly active app users, but also encouraging customers to download the app.
Digital evidence as the key to seamless omnichannel experiences
”The transitions between sales destinations must not be noticeable. That is why we have integrated the digital receipt into our app as a new feature. With anybill, we create a smooth transition from stationary retail to the digital world”, explains Petra Czora, Marketing Director at Dirk Rossmann GmbH. ”Our app is a central element for our customers — with the digital document function, it is now even more attractive. ”
The technical implementation at Dirk Rossmann GmbH was developed in close cooperation with the cash register system provider Combase AG, which is a software partner of anybill and has implemented ROSSMANN's existing cash register system.
anybill as a strategic partner also for retail media and data solutions
Through the partnership with anybill, ROSSMANN not only receives a sustainable solution, but also a powerful data interface. The service can be used by customers throughout Germany.
Lea Frank, Co-Founder & CEO of anybill, emphasizes:
”Digital receipts are more than just a sustainable alternative — they are an important data point for retailers. With anybill, we enable real-time transaction data without complex integrations into the cash register. This offers enormous potential, particularly in the area of retail media. We are very pleased that ROSSMANN is relying on our solution for this.”
About ROSSMANN
As the inventor of the drugstore market in Germany, Dirk Rossmann opened the first “drugstore market” in Hanover in 1972. Today, ROSSMANN (headquartered in Burgwedel near Hanover) is one of the largest drugstore chains in Europe (as of 1/2025) with 65,500 employees in Europe and 4,966 branches, including 2,311 in Germany. With 23,000 drugstore items, including 5,500 of the 28 own brands, ROSSMANN presents a particularly extensive range of products that covers all areas of daily life. Since 1999, the diverse range of products can also be found online. In addition to 5,000 exclusive items, the popular offer in the online shop offers information on a wide range of topics. ROSSMANN also attaches great importance to sustainability. In this way, the company is continuously working to make its products and packaging more sustainable. Environmental and social commitment is constantly being expanded in all areas of the company. Revenue 2024:15.3 billion euros (Germany 9.9 billion euros).
About anybill
anybill allows digital receipts to be issued directly at the point of sale and integrates seamlessly with existing cash register systems. Anybill thus closes a relevant gap in retail infrastructure and connects stakeholders in the retail ecosystem in a large-scale partner network. In addition to cash register software partners, anybill's infrastructure network also includes loyalty, retail media and other marketing technology partners. Retailers rely on anybill's digital receipt service, among other things, to operate more cost-effectively and sustainably, but also to establish valuable marketing touchpoints as part of their omni-channel strategy.
Press contacts
ROSSMANN press office
Dirk Rossmann GmbH
Phone: 05139/ 898-4444
dialog@rossmann.de
Simon Rieger
Head of Marketing & PR
Anybill
Phone: +49170 764 52 94
simon.rieger@anybill.de
