Background
AWG Allgemeine Warenvertriebs-GmbH has been making people happy with affordable fashion for over 55 years. With 248 stores across Germany and more than 3.5 million AWG Card holders, the company is one of the top 50 fashion retailers in the country. As part of its commitment to innovation and sustainability, AWG recently introduced digital receipts in collaboration with anybill and POS partner BE-terna.
Goal
The goal was to offer a modern and eco-friendly alternative to paper receipts. The digital receipt should simplify the return process, reduce waste and open up a new channel for direct communication with customers – both app users and those without registration.
Implementation
In partnership with anybill and BE-terna, AWG successfully rolled out digital receipts in all 248 stores. The receipts are offered directly at the checkout, either via QR code on the customer display or through the Macher app.
Customers can easily store their receipt digitally after purchase, which makes returns and exchanges much more convenient. At the same time, AWG benefits from faster checkout processes and cost savings through the reduction of thermal paper.
Voices from the collaboration
Michael Hövelmann, CEO of AWG:
“With the introduction of digital receipts, we are clearly committing to sustainability and innovation. We are saving large amounts of thermal paper and creating a valuable new customer touchpoint. Our customers appreciate the ease of use, especially when it comes to returns and managing receipts.”
Lea Frank, Co-Founder and CEO of anybill:
“The collaboration with AWG shows how fashion retailers can not only optimise checkout processes with digital receipts but also strengthen customer relationships. We are excited to support AWG on its path toward digital transformation and greater sustainability.”
Results
AWG now offers digital receipts across all 248 stores in Germany. The solution simplifies returns, reduces paper waste and creates a new communication channel for promotions and campaigns. It’s a small change at the checkout with a big impact on customer service and sustainability.
