Starting position
Sporthaus Schuster has been a permanent fixture in the heart of Munich for over 100 years. With its headquarters in Rosenstraße, the traditional mountain sports, outdoor and expert advice house has over 4,500 square meters of retail space. In addition to alpine flair and high-quality product range, Schuster attaches particular importance to service quality and customer proximity.
As a modern retail company, Schuster pursues a clear digital strategy. The aim is to combine brick-and-mortar purchasing with digital services — without sacrificing convenience, sustainability or customer experience.
target
The focus was on expanding the stationary service to include a digital touchpoint that fits seamlessly into existing processes and the in-house “Gipfelstürmer” bonus program. The digital receipt should arrive directly where it is needed: at the customer's site — paperless, immediately available and ideally connected with other offers.
transposition
Together with anybill and technology partner REMIRA, the digital receipt was introduced in Munich's main building in May 2025. The connection to the existing cash register system was uncomplicated and all cash registers were fully integrated.
On request, customers can now receive their receipt digitally directly at the cash register. The receipt can be scanned using a QR code and saved on a smartphone — which not only saves paper but also significantly simplifies returns and warranty claims.
At the same time, the digital receipt is used as a communication platform, for example to promote the “summit striker” program. This creates a direct, efficient channel for customer loyalty at the point of sale.
Collaboration voices
Konstantin Rentrop, managing director at Sporthaus Schuster:
“anybill was the right choice for us because the solution could be easily connected to our existing cash register system and at the same time offered the potential to connect other digital services. This allows us to create new contact points with customers right at the time of purchase. ”
Tobias Zipfer, Store Manager at Sporthaus Schuster:
“The digital receipt is very well received by our customers. Many appreciate the ease of use and the ability to digitally save receipts directly. For us in sales, this means fewer inquiries about lost receipts and an overall more modern service at the point of sale, which at the same time attracts more customers to our bonus program. ”
Lea Frank, Co-Founder and CEO of anybill:
“With the integration with Sporthaus Schuster, we are creating an important connection between stationary purchasing and digital customer loyalty. Digital documents are more than just a sustainability issue. They are a strategic tool for activating customers in a targeted manner. Real added value is created, especially in connection with the 'Summit Climber' program. ”
upshot
Sporthaus Schuster offers a digital receipt service at its main building in Munich that combines sustainability, convenience and customer loyalty. The solution complements the bonus program, improves sales service and creates new opportunities for customer interaction. This turns the classic document into a modern, digital touchpoint.
